Shop by Hair Type
How to use our Product Selector:
1. Using the 'Make a Choice Arrow' (on the Left Hand Navigation), first click on your relevant Hair Texture, then Hair Length and followed by Processing.
- To help make your selections, refer to our Guides below for each step.
- An example selection could be: (1) Hair Texture = Fine Hair, (2) Hair Length = Short & (3) Processing = None.
2. The Product Selector will automatically display the correct product for your hair based upon your three selections.
3. Click on a product for more information or to buy.
- Remove This Item 1Hair Texture: Black/Ethnic Hair
- Remove This Item 2Hair Length: Shoulder Length
- Remove This Item 3Processing: Little Processing
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Minimizer (100ml)
$34.00
Earn 34 PK Points Our brand new super smoothing serum contains Argan oil to reduce frizz and add amazing shine. Transforms and strengthens parched hair and can be used to smooth and straighten or add definition and gloss to curls. Its thoroughly researched blend of ingredients smoothes each cuticle and provides weight to soften the hair, reduce snagging, improve combing and enhance humidity resistance.
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