Shop by Hair Type

How to use our Product Selector:
1. Using the 'Make a Choice Arrow' (on the Left Hand Navigation), first click on your relevant Hair Texture, then Hair Length and followed by Processing.
- To help make your selections, refer to our Guides below for each step.
- An example selection could be: (1) Hair Texture = Fine Hair, (2) Hair Length = Short & (3) Processing = None.
2. The Product Selector will automatically display the correct product for your hair based upon your three selections.
3. Click on a product for more information or to buy.
- Remove This Item 1Hair Texture: Black/Ethnic Hair
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2Hair Length
click here to select Hair Length (on side navigation bar, top left of screen)What we mean:
Short Hair : Hair that is shorter than shoulder length.Long Hair: Hair that is longer than shoulder length.
- Remove This Item 3Processing: Little Processing
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Elasticizer Extreme
$45.00
Earn 45 PK Points This pre-shampoo treatment is targeted at a very specific hair type: extremely dry, porous and very thirsty! This product is ideal for hair that is exceptionally processed and damaged as it will provide instant replenishment, hydration and nourishment.
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For Frequency of Use see full product description below for more details -
Minimizer (100ml)
$34.00
Earn 34 PK Points Our brand new super smoothing serum contains Argan oil to reduce frizz and add amazing shine. Transforms and strengthens parched hair and can be used to smooth and straighten or add definition and gloss to curls. Its thoroughly researched blend of ingredients smoothes each cuticle and provides weight to soften the hair, reduce snagging, improve combing and enhance humidity resistance.
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Moisture Balancing Conditioner
$29.00
Earn 29 PK Points For medium textured, wavy hair or fine processed hair. Delivers moisture where needed most at mid lengths and ends. Leaves hair shiny, healthy and tangle free and is ideal for use on children with long hair.
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Moisture Extreme Conditioner
$29.00
Earn 29 PK Points Learn MoreFor extremely porous, tight curls and all variations of ethnic textured hair. Also suitable for chemically processed/relaxed and synthetic hair. This deeply moisturising conditioner penetrates the hair’s matrix, nourishing from within to reduce frizz and add intense shine. Contains essential nutrients, including vitamins, minerals, proteins and natural oils to promote strong, healthy hair and optimum growth.
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Scalp Toner
$29.00
Earn 29 PK Points Rehydrating toner and scalp energizer for a healthy scalp and optimum hair growth. Unique ingredients perform 3 key functions: stimulating blood supply to the scalp, mildly astringent qualities to absorb excess oil & protects against bacteria.
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