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Straight hair 20ml



Minimizer 100ml

  (9) Read reviews

Minimizer 100ml

  (9) Read reviews
  (9)  Read reviews
  • Eliminates frizz and adds weight, providing definition and shine
Hair Texture:
  • Medium
  • Coarse
  • African-Caribbean
Adds brilliant shine and provides intensive hydration. Ideal for very coarse hair and African-Caribbean hair types. Transforms parched hair and can be used to smooth and straighten or add definition and gloss to curls. For use in wet and dry hair.
limited stock
  • Super smoothing serum designed to add weight, control and smoothness to coarse and African-Caribbean hair textures
  • Contains Argan Oil to transform the appearance of parched hair by intensively moisturising and hydrating
  • Dry hair is revitalized and nourished
  • Anti-frizz, smoothing formula helps create more manageable hair
  • When styling from wet, apply one pump throughout mid-lengths and ends
  • To achieve temporary straightening effect, blow-dry or use straightening irons
  • For curl definition and minimizing frizz, scrunch into wet and/or dry hair
  • Use sparingly on finer hair types
  • Argan Oil – adds shine, locks in moisture and leaves hair soft and smooth
  • Glycerin – helps hair to retain moisture
  • Benzalkonium Chloride – anti-static properties neutralize frizz
  • African Caribbean hair is the most vulnerable to damage of all hair textures due to its unique structure and specific processing, styling and grooming needs. African Caribbean hair requires special care and use of specifically-formulated products in order to look, feel and be at its best.
  • The hair shaft of African Caribbean hair is flat with a twisted structure and a thin diameter. Where these ‘twists’ occur, there is a change in the width of the hair (think of what happens when you bend or twist a straw). These twists and curls are weak points along your hair, and this is one of the reasons why African Caribbean hair breaks so easily.
  • Because African Caribbean hair is curly, it also tangles easily. Trying to detangle it can worsen hair breakage if you’re not careful and pulling may also lead to traction loss, so be as gentle as possible. Start at the ends and work up to your roots with a wide-tooth comb.

We ship throughout the United States and Canada via FedEx Ground/ Home Delivery.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (9)
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  • Minimizer with maximum effect

    EUREKA! been searching for such a product for a long long time. At 53 years of age with very parched dry processed hair didnt think I would find anything to make my hair feel and look youthful again, but this product has and surpassed my expectations. Split ends, course strands and frizzy dry sticky up bits all disappeared when I applied this product and the effects have lasted. Absolutely great product.

    Posted on
  • best to tame curls

    this product is great can tame your curls with out making it crunchy or oil looking. gives you that soft curl look.

    Posted on
  • Style

    This product is not greasy or heavy like so many others. My hairdresser applied this product while styling after a haircut several months ago. I loved it so much I ordered it the next day from website along with shampoo, conditioner and elastisizer. I have not used any other brand since. My hair has never looked better. Highly recommend Philip Kingsley. Suberb customer service too.

    Posted on
  • Be careful with how much you use!

    This really does make hair look incredibly glossy and shiny, but be warned a little goes a long way! It seems to be a fine line between shiny and oily, but once I got past this, it is a decent product.

    I have wavy hair and find it works best for combating frizz when leaving hair in its more natural state.

    Posted on
  • Great product for dry hair

    Love this product! It adds shine, softness and just the right amount of definition to dry and damaged hair. As all other Philip Kingsley products I tried so far, it also smells great!

    Posted on
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