The World's First, Multi Award Winning Hair Mask
Restore Your Hair’s Natural Bounce & Shine
Festive limited edition packaging for our cult hero, multi award-winning Elasticizer 150ml especially for Christmas. It’s the perfect addition to every beauty chest, whether as a gift for you, a friend or even as a party favour.
1 sold every minute. The original hair mask which gets to work after just 3 minutes, leaving hair stronger, healthier and noticeably more nourished.
1 Sold Every Minute
The At Home Hair Treatment Loved By Our Customers...
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy. It is the elasticity hair treatment that gives you the feel-good factor, even after one wash.
Before & After
What Makes Elasticizer Different?
Most other hair masks are ‘leave-in conditioners’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.
When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
Elastin is a flexible protein naturally found in the building blocks of the hair.
It is the answer to dry hair you've been looking for and beats keratin hair masks every time. Elastin gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.
This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.
Step by Step Guide
How to use Elasticizer
Our deep conditioning, pre-shampoo mask is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.
Don't just take our word for it
It's not just us that love our Multi Award Winning Hair Mask
Need to know a bit more?
Frequently Asked Questions
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
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