Salon Locator
basket (0)



Straight hair 20ml



Minimizer 100ml


Customer Reviews

Add review

7 Review(s)

  • 4.7


  • Style

    This product is not greasy or heavy like so many others. My hairdresser applied this product while styling after a haircut several months ago. I loved it so much I ordered it the next day from website along with shampoo, conditioner and elastisizer. I have not used any other brand since. My hair has never looked better. Highly recommend Philip Kingsley. Suberb customer service too. Posted on

    • 5.0


  • Be careful with how much you use!

    This really does make hair look incredibly glossy and shiny, but be warned a little goes a long way! It seems to be a fine line between shiny and oily, but once I got past this, it is a decent product.

    I have wavy hair and find it works best for combating frizz when leaving hair in its more natural state. Posted on

    • 3.0


  • Great product for dry hair

    Love this product! It adds shine, softness and just the right amount of definition to dry and damaged hair. As all other Philip Kingsley products I tried so far, it also smells great! Posted on

    • 5.0


  • New head of hair

    My poor hair has been through a LOT of dying and processing, it is prone to dryness and usually - if left to it's own devices as it usually is for reasons of ease/laziness - it becomes a huge, frizzy mess.
    Minimizer has been INCREDIBLE for it. I airdry it for a while with the product in and then blowdry with a diffuser. For the first time in years I have gorgeous, shiny, healthy curls and waves...stunned! Posted on

    • 5.0


  • Soft and smooth

    My hair is very thick and wavy and is always prone to frizz - this product goes on easily and leaves my hair feeling very soft and much more under control. It doesn't give strong enough hold to keep it straight in the damp (but then it's not meant to - other products in the range do that bit) but it certainly keeps the frizz at bay. Thanks PK. Posted on

    • 5.0