Elasticizer: Deep-Conditioning Hair Mask & Treatment
THE PROVEN ANSWER TO DRY HAIR
INSTANTLY HYDRATE, ADD SHINE AND REDUCE FRIZZ
Hailed a “miracle in a pot” by its legion of devotees, Elasticizer Deep-Conditioning Treatment is our hero hair product that has stood the test of time.
THE RESULTS ARE IN...
Elasticizer customers share their hair transformations
MASK COMPARISON
Elasticizer vs. Other Hair Masks
Elasticizer, known in hair expert circles as the OG hair mask, got its reputation from being ultra-hydrating and conditioning. The reason it is so effective is that its absorbed into the hair, while the residue is washed away.
Elasticizer
DEEP-CONDITIONING TREATMENT
/$53Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.
150ml for £39 / $53
MASK COMPARISON
Elasticizer vs. Other Hair Masks
Elasticizer, known in hair expert circles as the OG hair mask, got its reputation from being ultra-hydrating and conditioning. The reason it is so effective is that its absorbed into the hair, while the residue is washed away.
REAL PEOPLE. REAL RESULTS.
KEY BENEFITS
What to expect when you use a pre-shampoo mask
For those who've never used a pre-shampoo mask before, here is a list of the changes you can expect in your hair.
WHY CHOOSE ELASTICIZER?
Why 1 Elasticizer is Sold Every 17 Seconds
*INDEPENDANT USER TRIALS
FREQUENTLY ASKED QUESTIONS
HOW DOES ELASTICIZER WORK?
Elasticizer isn't your average deep-conditioning hair mask - it's a pre-shampoo treatment, meaning you apply it before shampooing it out.
As a pre-shampoo treatment, when applied to wet hair Elasticizer’s ingredients are absorbed directly into the hair cuticle, with any residue cleansed away as you shampoo.
The benefit? It won’t weigh tresses down and is suitable for even the finest of hair. Most traditional hair masks are intended for use as ‘leave-in’ treatments, meaning the product simply sits on top of the hair, resulting in limp, lank locks.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.