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Elasticizer Hair Mask - #1 Home Hair Treatment | Philip Kingsley

THE PROVEN ANSWER TO DRY HAIR

ONE SOLD EVERY MINUTE WORLDWIDE

RESTORE YOUR HAIR'S NATURAL BOUNCE & SHINE

THE MORE YOU USE IT, THE BETTER THE RESULTS

In our Independent User Trials an impressive 80% agreed hair felt MORE ELASTIC after four weeks weekly use. The benefits are instant too — 88% said hair felt SILKIER and moisturised after the first use, while 87% said tresses looked SHINIER.

Award-winning treatments

Our founder Philip Kingsley pioneered the WORLDS FIRST pre-shampoo treatment in 1974, Elasticizer. The bestselling deep-conditioning mask has won 34 AWARDSand counting, and now, with four results-driven treatments in the range, your hair is spoilt for choice. 

DOESN'T WEIGHT HAIR DOWN

As a pre-shampoo treatment, Elasticizer can be left on longer, with any residue cleansed away as you shampoo. It therefore WON'T WEIGH YOUR HAIR DOWN or make it look lank or greasy. This also ensures the treatment is suitable for even the finest of hair textures.


INSTANTLY HEALTHIER HAIR

You're just one pre-shampoo treatment away from rstrands that 92% of people agreed felt DEEPLY CONDITIONED after just one use of Elasticizer**

LOVED BY OUR CUSTOMERS

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“It's like completely new hair! Stronger, smoother & easier to manage”
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“My hair feels a lot sleeker and it is a lot easier to run my hands through it”
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"Elasticizer was the missing link in my hair routine"

Hair Masking has become a ritual in my hair routine. Elasticizer helps with the elasticity and bounciness of your hair. When I use this on a weekly basis, I notice my hair is so much helathier and bouncy and full of life. 

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Do you have very damaged, coarse or curly hair?

Specially formulated to target the needs of naturally coiled curls and coarse hair textures or overprocessed, porous hair, Elasticizer Extreme intensely nourishes strands while providing stretch and shine.

The intensely nourishing Elasticizer Extreme contains all the super hydrating and strengthening benefits of Elasticizer, encompassed within a supercharged formula. 

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THIS MIRACLE MASK HAS WON
OVER 35 PRESTIGIOUS AWARDS

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QVC Beauty Excellence Awards, 2021
Best Hair Product
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Top Sante, 2020
Best Deep-Conditioning Mask
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COPRA, 2019
Best New Hair Care Product
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Instyle Best Beauty Buys, 2017
Best Deep-Conditioning Mask
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Marie Claire, 2016
Best Hair Treatment
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QVC Beauty Excellence Awards, 2016
Best Hair Treatment

READ MORE ABOUT THE ELASTICIZER EFFECT

NEED MORE REASONS TO SHOP WITH US?

**INDEPENDENT USER TRIAL RESULTS, AFTER ONE USE. *INDEPENDENT INSTRUMENTAL TEST.