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Straight hair 20ml



Elasticizer Pre Shampoo Treatment

  (117) Read reviews

Elasticizer Pre Shampoo Treatment

  (117) Read reviews
  (117)  Read reviews
  • Deeply conditioning; adds elasticity, manageability, bounce and shine
Hair Texture:
  • Fine
  • Medium
Elasticizer delivers a rush of moisture into the hairs cuticle to help reduce breakage and restore the hair’s strength and stretchability, leading to less breakage and snapping.

limited stock

The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry.

However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.

Directions of Use:

  • Before shampooing, dampen your hair with warm water and apply Elasticizer to mid lengths and ends, paying particular attention to dry broken areas
  • Work into your hair with fingertips, cover with plastic cap and leave for approx. 20 minutes
  • Work into your hair with fingertips
  • Rinse with water
  • Follow with appropriate Shampoo, Conditioner and Scalp Toner
  • PK Tip - For improved results on very dry or damaged hair, dampen hair slightly and leave on overnight
  • Elasticizer can also be left on for a couple of minutes when in the shower before washing and best results are obtained from using it 1-2 times a week
  • Please Note - Do NOT use Elasticizer for 2 days before and 2 days after chemical processing


Natural Castor Oil & Olive Oil

Locks in moisture for bounce & shine


Smoothes and adds shine


Strength and elasticity

Glycerine and Glycol

Moisture retention

  • Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
  • Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
  • If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage

We ship throughout the United States and Canada via FedEx Ground/ Home Delivery.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (117)
  • Comments
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  • Elasticizer Experience

    Hi everyone...I don't usually write many reviews but in the case of Elasticizer I just had to!! This is an excellent product for my long, fine and thinning hair which has become very very dry and falling out almost as I look at it. I was at the stage where I scared to brush or comb it and washing it took forever because so much fell out it took ages to catch it all and clear up the shower. It was just everywhere! It was so dry and fragile that after washing it became so tangled that more fell out trying to comb through even with a widetooth comb. I know that part of my hair problems are due to early menopause at age 35 and medication required for chronic ill-health. I have been using Elasticizer for about 6mnths now and love it. I use it twice weekly now and have found much less hair falling out in the shower, on combs, on pillows, generally everywhere! My confidence has been boosted so much in seeing my hair feel softer and silkier - and easier to comb and style also. I was so impressed with these results that I have now purchased the PK4 Soya Protein capsules and the Trichotherapy tabs so that hopefully new hair grow in a healthier way and I will eventually have my crowning glory back eventually. My Deepest Thanks to all the Phillip Kingsley team for producing these fab products. They are a bit pricey but I definitely feel it's money well spent. Splash out and give Elasticizer a go and watch the transformation!

    Posted on
  • Miracle!

    I have bleach blonde hair and have done for 4 years. As everyone knows bleach is the worst and always results in fine brittle ends. I have tried lots of masks but never continuously used the same one. I had extensions for 2 years and after taking them out I needed something to work fast!! I use REDKEN extreme (blue bottles) shampoo and conditioner every 2 days and do ELASTICIZER 1-2 times a week and leave it on for 3-8 hours each time. Honestly my hair is soooo healthy!! I never do reviews but I feel like people with hair that is fine and brittle need to know about this product. You need to use it for at least a month to properly see the difference. I can't tell you enough it's a miracle worker!!!!

    Posted on
  • Elasticizer is fantastic

    Not knowing what to expect on my hair as anything can happen. Its fine, overly processed, frizzes as any excuse and very dry. I have used some popular branded masks with no success but this elasticizer gave me superb results. I put on 4 days after home colouring my roots, left on for about 8hours while busy doing housework and washed, conditioned and heat sprayed using Kingsley's products. I was so pleased with results, totally converted to the hair care range. Have been using twice a week now for 5 weeks and my hair has lost that unpredictable frizzing up and become soft, manageable, bouncy and has body not the dry out of control frizz body I had before. I would thoroughly recommend the Kingsley range of hair products.

    Posted on
  • Didn't work for me!

    I tried this product based on previous reviews. My hair is shoulder length and curly. The top layer is damaged from years of using hot tools; this layer has lost its curl and has split ends (which re-appear a few days after cutting). I was hoping the Elasticizer would improve the strength and health of my hair. However, the treatment left my hair dry and unmanageable (not sure why!). I left it on for 20 minutes the first time and 1 h the second try. Both times my hair was damp and I rinsed the product out before shampooing and conditioning as normal. My hair actually looked better before I used the Elasticizer and I won't be using it again.

    Posted on
  • Miracle !

    Highly recommend to anyone with any type of hair. My hair has never looked better. Totally addicted to this stuff. It's worh every penny.

    Posted on
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