Written by Philip Kingsley Trichotherapist, Jennifer Dye

Elasticizer is a pre-shampoo conditioning treatment designed to penetrate the hair shaft and restore flexibility and bounce. Applied correctly, it is the foundation step for fine to medium hair that has become dry, brittle or over-processed.

How to apply Elasticizer step by step:

Philip Kingsley How To Apply Elasticizer - YouTube

1. Thoroughly soak the hair. 

2. Taking a little Elasticizer onto the fingertips, rub your hands together to spread the product evenly. 

3. Stroke the hands over the hair front to back several times until the hair softens. If the ends of the hair are still dry apply more Elasticizer and work it into the hair thoroughly. Do not rub the product into the scalp, as this is solely for the cosmetics of the hair. It will not damage the skin, it would just be a waste of product! 

4. Cover the hair with a shower cap or towel and leave it to process for 20-30 minutes or as long as convenient. It will not over process if you leave it on for an hour. 

5. Rinse thoroughly and use the appropriate Philip Kingsley shampoo and conditioner for your hair type.

Which Elasticizer suits your hair?

For hair that is fine to medium in texture but particularly damaged at the ends, apply Elasticizer all over and follow with Elasticizer Extreme on the ends only. It won't weigh hair down, and gives dry ends the extra boost they need. In either case, use Elasticizer at least once a week for best results.

Want to understand what's actually in the formula and why it works this way? Discover the science behind Elasticizer for a full breakdown of the ingredients.