DEFINED CURLY HAIR WITHOUT COMPROMISE

BEFORE & AFTER CURL RESULTS




NEW
Elasticizer Extreme Curl Cream
*INDEPENDANT USER TRIALS

Key Curl Care Ingredients.
Oil & Butter Nutri-Elixir
Phytolastin, enhances suppleness and helps retain moisture. Babassu Oil conditions and nourishes the hair, while Olive Oil – high in Vitamin E and essential fatty acids - helps hair look shiny, smooth and healthy.
Plant-Based Polymer
Rich in Chia and Flaxseed polysaccharides. It adheres to the hair fibre, forming a flexible and resistant film, for long-lasting curl definition.
Protein Rich Blend
A plant-based, protein-rich blend, with an amino acid profile optimised to improve the overall quality of damaged and fragile hair.
Copolymers & Dimethicone
Copolymers help deliver curl retention to ensure your styles last longer. Whilst Dimethicone boosts shine and adds softness to your hair.
CURL CARE
YOUR QUESTIONS ANSWERED
Why is my scalp always itchy?
If you have a flaky / itchy scalp, please do not be embarrassed: you are not alone, and there are many effective products available to treat it. You could be experiencing an itchy scalp for many reasons including: Infrequent shampooing, hormonal changes and fluctuations, psychological or physical stress or cold or dry weather and climate.
For immediate relief, there are many retail shampoos, scalp toners and scalp masks available. We suggest you use our award-winning Flaky/Itchy Scalp Shampoo and Flaky/Itchy Scalp Toner daily until your dandruff has cleared.
One of the best ways to keep your scalp clean is regular shampooing. We recommend daily shampooing, focusing the product on your scalp and the roots of your hair.
You can also use a scalp mask. An exfoliating scalp mask is the perfect home remedy to combat flaking and itchy scalps. Use a scalp treatment weekly to deep clean your scalp and help remove dead skin cells. Acting as both a scalp scrub and cleanser, scalp masks are very effective in preventing product build up on oily scalps and hair that is washed every three days or less.
Scalp masks help to deep clean your scalp and help remove dead skin cells. Acting as both a scalp scrub and cleanser, they are effective in preventing product build up on oily scalps and hair that is washed every three days or less. You can also get scalp masks designed to sooth and condition the scalp to help reduce flaking and itching, and reduce sebum on the scalp.
- Infrequent shampooing
- A diet rich in fatty, salty or sugary foods (particularly cheese, white wine and champagne)
- Hormonal changes and fluctuations
- Psychological or physical stress
- Cold or dry weather and climate
- Pre-Menstrual Syndrome
A common misconception is that flaking is caused by a ‘dry scalp’. However, flaking and dandruff is usually found on oily scalps. Do not put or rub oil into your scalp as this will only make the flakes oiler and stickier.
For immediate relief, there are many retail shampoos, scalp toners and scalp masks available. We suggest you use our award-winning Flaky/Itchy Scalp Shampoo and Flaky/Itchy Scalp Toner daily until your dandruff has cleared, and then alternate every other day with your regular shampoo for a couple of weeks after.
A scalp mask, such as our Flaky/Itchy Scalp Mask, should also be applied once a week to help clear flaking and itching.
Shop our Flaky/Itchy Scalp heroes:
Our Trichologists advocate shampooing regularly to help prevent the aforementioned oil, sweat and dead skin cell build-up on your scalp, and thus achieve an optimal, balanced scalp environment. Moreover, if using a medicated shampoo, this will allow for more frequent and closer contact with the active ingredients. To ensure a thorough cleanse of the scalp, technique is crucial: gently massage the shampoo into your scalp with your fingertips for 60 seconds and be sure to focus on the roots alone — never apply or rub shampoo on the mid-lengths and ends, as this can dry strands out.



















