https://www.philipkingsley.com/elasticizer-pre-shampoo-treatment.html88Elasticizer Deep-Conditioning Treatment https://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2.png5555USDInStock/Shop by Hair Type/Hair Texture/Medium Hair/Concern/Gray Hair/All Products/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Product Type /Treatments/Product Type /Hair Perfecters/Product Type /Hair Masks/Hair Texture/Fine Hair/Concern/Dry or Damaged Hair/Product Type /Top Rated/Product Type /Hero Products/Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Summer Sale/We Are Twinset/Product Type /Summer Sale/Lorna Luxe/Product Type /Summer Sale/Lydia Millen/Product Type /Summer Hair Care/Product Type /Black Friday/Lydia Millen/Product Type /Black Friday/Korinna Howie/Product Type /Black Friday/Milly/Product Type /Black Friday/Lorna Luxe/Concern/Blonde Hair/Product Type /Winter Essentials/Product Type /Get The Look/Product Type /Shop all Haircare Products101418213457147195212215151532012075623223322222422025425325525826326426526628128228319212535456191208252Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. [mgz_pagebuilder]{"elements":[{"row_type":"full_width_row","content_position":"middle","gap_type":"padding","content_align":"center","device_type":"custom","background_type":"image","background_style":"contain","background_position":"center-bottom","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"cover","lg_background_position":"right-bottom","md_background_type":"image","md_background_style":"contain","md_background_position":"right-top","sm_background_type":"image","sm_background_style":"contain","sm_background_position":"right-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"row","id":"ufd155g","elements":[{"device_type":"custom","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","md_size":6,"xl_offset_size":"","xl_size":25,"lg_offset_size":"","lg_size":"","md_offset_size":"","sm_offset_size":"","sm_size":"","xs_size":"","type":"column","id":"e0x8evt","elements":[{"text":"ONE SOLD EVERY 17 SECONDS","heading_type":"h6","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"ssqpktt","color":"#ffffff","font_size":"","margin_bottom":"","image_loading":"","elements":[]},{"text":"Instantly hydrate dry hair, add shine and reduce frizz","heading_type":"h3","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"heading","id":"am6y57f","color":"#ffffff","image_loading":"","font_size":"","margin_bottom":"25","elements":[]},{"content":"<p><span style=\"color: #ffffff;\">Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.</span></p>","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","type":"text","id":"qv5f8co"},{"layout":"vertical","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","spacing":"5px","icon_color":"#ffffff","text_color":"#ffffff","items":[{"icon":"fas mgz-fa-check","link_text":"HYDRATES","position":1},{"icon":"fas mgz-fa-check","link_text":"CONDITIONS","position":2},{"position":3,"icon":"fas mgz-fa-check","link_text":"STRENGTHENS"}],"type":"icon_list","id":"ja6ca7n","margin_bottom":"30","animation_in":"fadeInDown","image_loading":"","align":"left"},{"title":"Full Product description","icon_position":"left","device_type":"all","background_type":"image","background_style":"auto","background_position":"center-top","parallax_speed":0.5,"mouse_parallax_size":30,"mouse_parallax_speed":10000,"lg_background_type":"image","lg_background_style":"auto","lg_background_position":"center-top","md_background_type":"image","md_background_style":"auto","md_background_position":"center-top","sm_background_type":"image","sm_background_style":"auto","sm_background_position":"center-top","xs_background_type":"image","xs_background_style":"auto","xs_background_position":"center-top","button_style":"flat","button_size":"md","gradient_color_1":"#dd3333","gradient_color_2":"#eeee22","box_shadow_color":"#cccccc","button_border_style":"solid","modal_type":"content","modal_effect":"mfp-move-horizontal","modal_content":"<p>Forget all you know about traditional hair masks — Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage, this isn’t just any regular conditioning hair mask.</p>\n<ul>\n<li>\n<p>CLINICALLY PROVEN to reduce breakage after just one use*</p>\n</li>\n<li>\n<p>Quenches the thirst of dry hair</p>\n</li>\n<li>\n<p>RESTORES ELASTICITY and bounce</p>\n</li>\n<li>\n<p>Banishes tangles, frizz & straw-like ends </p>\n</li>\n<li>\n<p>The solution to STRONGER, HEALTHIER HAIR</p>\n</li>\n<li>\n<p>INSTANT SHINE that catches the light</p>\n</li>\n<li>\n<p>Leaves hair obsessively smooth and soft</p>\n</li>\n<li>\n<p>Tames tangles</p>\n</li>\n<li>\n<p>Brings dry hair back to life</p>\n</li>\n</ul>\n<p>Elasticizer pre-shampoo treatment brings dry, frizzy, tangled strands back to life. </p>\n<h4><span style=\"font-size: 16px;\"><strong>Why is hair elasticity important?</strong></span></h4>\n<p>Did you know that a healthy hair can stretch up to a third of its length, and swell up to 20% of its diameter, making it even stronger than a copper wire of the same diameter? However, when hair is dry and damaged it lacks stretchability, is weaker and will snap more easily under tension. </p>\n<p>Flooding hair with moisture, Elasticizer restores this stretch back into dry hair, which in turn makes strands more resilient against daily stressors like brushing and styling. In fact, after just ONE use, Elasticizer is CLINICALLY PROVEN to reduce breakage^. Combatting dehydration, candyfloss ends and controlling frizz, this ultimate hair restorer recovers softness and movement to leave strands feeling obsessively soft, hydrated, with instant shine that catches the light. </p>\n<h4><span style=\"font-size: 16px;\"><strong>How do I use it?</strong></span></h4>\n<p>Apply Elasticizer to damp hair and leave for at least 20 minutes - the long the better, and you can even leave it on overnight. 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Adds elasticity and bounce to fine, medium and coarse hair.Shampoo, Conditioner, Treatments, Gift SetFine, Medium, Coarse, Natural Coiled CurlsShort, Past ShoulderItchy/Flaky Scalp, Grey Hair, No Issue, Sensitive ScalpDamaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak HairBody BuildingIrritated
Instantly hydrate dry hair, add shine and reduce frizz
Elasticizer is a pre-shampoo conditioning treatment that deeply moisturises and nourishes dry, brittle hair, improving its elasticity and strength. It helps to restore moisture, leaving hair softer, smoother, and more manageable.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
