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Pure Silver Shampoo

96%
In stock
SKU
PSS
$14.00
Benefits
Adds brightness and shine to grey and brassy blonde hair
Hair Texture
African-Caribbean, Coarse, Fine, Medium
Purple tones reduce the appearance of yellow discolouration on brassy blonde and dull grey hair. This shampoo fluoresces under UV light so hair appears brighter and healthier. Dramatically enhances shine and glossiness of hair. Calming and soothing lavender fragrance. Does not deposit purple tones or stain the hair like some violet shampoos, making it suitable for daily use.

Formulated specifically for grey, highlighted and bleached blonde hair, Pure Silver shampoo adds shine to dull, discoloured, grey and brassy blondes.

Designed with violet hues and optical brighteners, it reduces the appearance of yellow discolouration and gives the hair a dramatically brighter and glossier appearance. It provides gentle cleansing, balancing the different needs of roots and ends and supplies vital moisture, leaving hair lustrous and manageable.

Contains lavender oil for a calming fragrance. Ideal for brightening ‘highlights’ between colouring.

Directions of Use:

  • Apply to your wet hair
  • Lather well with a gentle kneading of your scalp
  • Rinse and repeat if necessary
  • Follow with Pure Silver Conditioner and Scalp Toner
Aqua/Water/Eau, Sodium Laureth Sulfate, Lauryl Betaine, PEG-18 Glyceryl Oleate/Cocoate, Sodium Chloride, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Disodium Distyrylbiphenyl Disulfonate, Lavandula Angustifolia (Lavender) Herb Oil, Parfum (Fragrance), Sodium Hydroxide, Citric Acid, Sodium Carbonate, Benzyl Salicylate, Hexyl Cinnamal,      Cl 60730 [Ext. Violet 2]
  • Of all colouring methods, bleach is potentially the most damaging, and therefore should ideally always be done professionally. Bleaching raises your hairs’ outer cuticle, allowing the bleaching agent to fully penetrate. However, repeated bleaching can permanently raise the cuticle scales and allow rapid and continuous loss of moisture.
  • Damage from bleach includes dry, brittle, inelastic hair, and hair that is more prone to breakage and split ends. Bleached hair is also more porous and swollen and therefore more vulnerable to other chemical and non-chemical processes. These include everything from permanent wave solutions in curling or straightening to regular heated styling with blow-dryers, straightening irons and brushes. While any and all bleaches have a damaging effect on your hair’s protein structure, the more often you bleach or highlight your hair, the more damaged it will be.
Delivery

We ship throughout the United States and Canada via UPS Ground.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.
Returns

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
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