Pure Blonde Silver Brightening Daily Shampoo

Formulated specifically for grey, highlighted and bleached blonde hair, Pure Silver shampoo adds shine to dull, discoloured, grey and brassy blondes.

Designed with violet hues and optical brighteners, it reduces the appearance of yellow discolouration and gives the hair a dramatically brighter and glossier appearance. It provides gentle cleansing, balancing the different needs of roots and ends and supplies vital moisture, leaving hair lustrous and manageable.

Contains lavender oil for a calming fragrance. Ideal for brightening ‘highlights’ between colouring.

Directions of Use:

• Apply to your wet hair
• Lather well with a gentle kneading of your scalp
• Rinse and repeat if necessary
• Follow with Pure Silver Conditioner and Scalp Toner

• Of all colouring methods, bleach is potentially the most damaging, and therefore should ideally always be done professionally. Bleaching raises your hairs’ outer cuticle, allowing the bleaching agent to fully penetrate. However, repeated bleaching can permanently raise the cuticle scales and allow rapid and continuous loss of moisture.
• Damage from bleach includes dry, brittle, inelastic hair, and hair that is more prone to breakage and split ends. Bleached hair is also more porous and swollen and therefore more vulnerable to other chemical and non-chemical processes. These include everything from permanent wave solutions in curling or straightening to regular heated styling with blow-dryers, straightening irons and brushes. While any and all bleaches have a damaging effect on your hair’s protein structure, the more often you bleach or highlight your hair, the more damaged it will be.