https://www.philipkingsley.com/elasticizer-pre-shampoo-treatment.html88Elasticizer Deep-Conditioning Treatment https://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer-jar-150ml-rgb_3_2.png3131USDInStock/Shop by Hair Type/Hair Texture/Medium Hair/Concern/Grey/Brassy Blonde Hair/All Products/Cart Suggestions/Best-Sellers/Elasticizer/Concern/Frizz/Product Type /Treatments/Product Type /Hair Perfecters/Product Type /Shop all Haircare Products/Product Type /Hair Masks/Hair Texture/Fine Hair/Concern/Dry or Damaged Hair/Product Type /Top Rated/Product Type /Hero Products/Best-Sellers/Product Type /Paraben Free Hair Care/Product Type /Lorna's Top Picks/Product Type /Black Friday/Black Friday Treatments/Product Type /Black Friday/Black Friday Elasticizer/Product Type /Black Friday/Shop all Black Friday/Product Type /Friends & Family Sale/We Are Twinset/Product Type /Friends & Family Sale/Lorna Luxe/Product Type /Friends & Family Sale/Lydia Millen/Product Type /Summer Hair Care/Product Type /Black Friday/Lydia Millen/Product Type /Black Friday/Korinna Howie/Product Type /Black Friday/Milly/Product Type /Black Friday/Lorna Luxe101418213457147195212192215151532012075623223322222422025425325525826326426526612535456191208252Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="q43wbxh mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner q43wbxh-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax q43wbxh-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="pksfsof mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner pksfsof-s"><div class="qyketsx mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner qyketsx-s"><h6 class="mgz-element-heading-text" > The worlds first pre-shampoo treatment </h6><style class="mgz-style">.mgz-element.qyketsx .mgz-element-heading-text{color:#000000;}</style></div></div><div class="p4owpa3 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner p4owpa3-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.p4owpa3-s{margin-bottom:25px !important;}.mgz-element.p4owpa3 .mgz-element-heading-text{color:#000000;}</style></div></div><div class="xkbxtuh mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner xkbxtuh-s"><p><span style="">Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. </span></p><p><span style="">Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.</span></p></div></div><div class="wk5lp37 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner wk5lp37-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Instantly adds shine</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 46%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intensely hydrate dry hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz and tangles</span> </div></div><style class="mgz-style">.wk5lp37-s{margin-bottom:30px !important;}.mgz-element.wk5lp37 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.wk5lp37 .mgz-icon-list-item-icon{color:#000000;}.mgz-element.wk5lp37 .mgz-icon-list-item-text{color:#000000;}</style></div></div><div class="yibigb0 mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner yibigb0-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.yibigb0-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.yibigb0 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.yibigb0 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.yibigb0 .mgz-link{padding: 0;}</style></div></div><script>
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195191Treatments https://www.philipkingsley.com/product-type/hair-treatments.html1/2/191/1951/Product Type /Treatments
Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy. It is the elasticity hair treatment that gives you the feel-good factor, even after one wash.
This stuff is simply amazing one in a kind. After first use it left my hair nourished incredibly soft, easy to comb, softness lasts long even after few washes. I just finished my elasticizer and already placed an order. This holy grail will stay forever in my hair routine. Just to compare I’ve tried lots of other bond building products and it’s nothing compared to Elasticizer. Wish I tried this sooner!
K Billett, January 2023
Multi award-winning
35 awards and counting
BEST LEAVE-IN TREATMENT Woman & Home Hair Awards, 2022
BEST INTENSIVE NOURISHING HAIR TREATMENT Marie Claire Hair Awards, 2022
BEST HAIR MASK OR REPAIR TREATMENT Get The Gloss Beauty Awards, 2022
BEST HAIR PRODUCT QVC Beauty Excellence Awards, 2022
BEST CLASSIC HAIR TREATMENT Woman & Home Beauty Awards, 2022
Need to know a bit more?
Frequently Asked Questions
We answer some common queries about Elasticizer.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
Review by Emma G. on 1 Jul 2025review stating My dry and brittle hair
My dry and brittle hair now feels smooth and looks in such better condition. This time of year the heat and sun do their worst so this product gives it a boost of moisture and shine!
Review by Linda M. on 29 Jun 2025review stating "🔥:woman-tipping-hand: 5/5 STARS! I purchased
"🔥:woman-tipping-hand: 5/5 STARS! I purchased the shampoo and conditioner blonde booster dip, leave in conditioner spray and the fabulous Elasticizer conditioning mask. This conditioner is AMAZING! Super moisturizing, leaves hair so soft and smooth, and smells incredible 😍 Highly recommend!!" “A huge improvement after just a few uses. So man...Read MoreRead more about "🔥:woman-tipping-hand: 5/5 STARS! I
y people have complimented my hair as been shinier, and smoother and a brighter blonde. Definitely working its magic ✨👏" Read LessRead less about "🔥:woman-tipping-hand: 5/5 STARS! I
Q: Do i use the elastisizer on the roots or on the ends?
PHILIP KINGSLEY
06/30/25
A: Apply Elasticizer to damp hair, focusing on the mid-lengths. Leave it on for at least 20 minutes - the longer, the better. Rinse thoroughly, then follow with a shampoo and conditioner suited to your hair type. Style as usual.
M
Mariam
Verified Reviewer
05/05/25
Q: Bonjour, comment utiliser le bond repair treatment et l’elasticizer dans la même routine ? Peut-on superposer le produits, lequel doit être appliqué en premier ?
Merci
PHILIP KINGSLEY
05/07/25
A: Dear Mariam, Thank you for your question. Please see below the details on how to apply the Bond Builder Restructuring Treatment. 1. Before shampooing, dampen hair and apply product to the mid-lengths and ends. 2. Leave for a minimum of 10 minutes (the longer the better). 3. Rinse thoroughly and follow with the recommended Philip Kingsley shampoo and conditioner for your hair texture (those with fine hair should double shampoo to remove all product). 4. For even better bond building, apply Bond Builder Split End Remedy to freshly washed, damp hair. For best results use alongside Elasticizer, alternating use as part of a complete hair care regime for your healthiest hair possible.
A
alma
Verified Reviewer
03/05/25
Q: does this product contain silicones? if so, which of your products do not?
PHILIP KINGSLEY
03/05/25
A: We can confirm Elasticizer does contain silicones. Our products that do not contain silicones are as follows: - Flaky/Itchy Shampoo - No Scent No Colour Shampoo - Re Moisturizing Shampoo - Pure Colour Shampoo -Density Thickening Shampoo & Conditioner -Overnight Scalp Barrier Serum - Density Hair Mask - Density Preserving Scalp Drops -Maximizer Strand Plumping Cream - Maximizer Root Boosting Spray - Flaky/Itchy Dry Shampoo - Density Preserving Scalp Foam - Finishing Touch Flexible Hold Mist
E
Ellie
Verified Reviewer
02/23/25
Q: Is the elasticizer suitable for vegans?
PHILIP KINGSLEY
02/24/25
A: As our Elasticizer contains Elastin, it is not vegan.
J
Jayne
Verified Reviewer
11/28/24
Q: Hiya. My brother has bought me elasticizer extreme instead of the normal one (much wanted birthday gift). I have fine straight hair. Will I be able to use it ok?
PHILIP KINGSLEY
11/28/24
A: Thank you for your enquiry. Elasticizer extreme is aimed for anyone with coarse/coil hair. If you have fine hair we would advise you to use the standard Elasticizer ==========Send question to past shoppers - Type yes/n no
