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Straight hair 20ml



Elasticizer Pre Shampoo Treatment

  (107) Read reviews

Elasticizer Pre Shampoo Treatment

  (107) Read reviews
  (107) Read reviews
  • Deeply conditioning; adds elasticity, manageability, bounce and shine
Hair Texture:
  • Fine
  • Medium
Elasticizer delivers a rush of moisture into the hairs cuticle to help reduce breakage and restore the hair’s strength and stretchability, leading to less breakage and snapping.

limited stock

The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry.

However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.

Directions of Use:

  • Before shampooing, dampen your hair with warm water and apply Elasticizer to mid lengths and ends, paying particular attention to dry broken areas
  • Work into your hair with fingertips, cover with plastic cap and leave for approx. 20 minutes
  • Work into your hair with fingertips
  • Rinse with water
  • Follow with appropriate Shampoo, Conditioner and Scalp Toner
  • PK Tip - For improved results on very dry or damaged hair, dampen hair slightly and leave on overnight
  • Elasticizer can also be left on for a couple of minutes when in the shower before washing and best results are obtained from using it 1-2 times a week
  • Please Note - Do NOT use Elasticizer for 2 days before and 2 days after chemical processing


Natural Castor Oil & Olive Oil

Locks in moisture for bounce & shine


Smoothes and adds shine


Strength and elasticity

Glycerine and Glycol

Moisture retention

  • Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
  • Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
  • If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage

We ship throughout the United States and Canada via FedEx Ground/ Home Delivery.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (107)
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  • Wonderful hair treatment

    Having been recommended to the Elasticizer to use on holiday - when the sun and pool water dries your hair so badly, I am now a complete convert to it, Wonderful hair treatment thank you PK.

    Posted on
  • My 'can't live without' beauty treatment

    I've used this product for years to combat the damage I've done through bleaching coloring and heat styling and it really does do all it promises. The breakage I get now is so minimal it's unnoticeable compared to how it used to be and despite my continued coloring and styling, my hair looks healthy and shiny. I use this religiously twice a week

    Posted on

    This is the first review I have ever written for a product but just had to write one for this!

    I have dyed my hair blonde for 15 years, heat style it at least 4 times a week and have wore extensions for the last two years! Essentially, my hair is extremely fragile!

    I have tried literally all the recommended products from Kerastase, Oribe, Olaplex... everything!
    I've had varying degrees of success. Most products have left my hair tamer but just provide a short term and immediate fix.
    This really feels as though it is improving my hair from within. My hair feels softer and fuller but also holds styles for longer. In fact it leaves my hair so manageable that I don't need to heat style half as much anymore as oils and creams are now enough to make it look finished.

    It is expensive but I find the results last far beyond one wash and my hair feels the benefits for several washes. I used to use it once every 2-3 weeks but have been using it overnight before every wash for 3-4 weeks this time and it has only improved the results!
    This really is the one product my hair (literally) couldn't live without!

    The best tip I got was from the hairdresser who recommended it to me who advised putting it in dry hair and leaving on overnight.

    Posted on
  • Makes a difference

    This is a miracle worker. People have complemented me on my hair since I started using PK products. This makes a difference.

    Posted on

    I have spent a fortune on high end hair products for years.....came across philip kingsley elasticizer pre shampoo treament, got the 150ml as i needed to give it a good try.I was amazed from the first use. I have highlighted hair, that is dry and felt like straw but this transformed my hair into soft, moisturised hair. This is a must have product. Dont waste your money on any other brand. I will be purchasing the 1000 ml. Service is great. Delivery quick. Free sample i got was a conditioner for course hair. Loved it.

    Posted on
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