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Straight hair 20ml



Elasticizer Pre Shampoo Treatment

  (110) Read reviews

Elasticizer Pre Shampoo Treatment

  (110) Read reviews
  (110)  Read reviews
  • Deeply conditioning; adds elasticity, manageability, bounce and shine
Hair Texture:
  • Fine
  • Medium
Elasticizer delivers a rush of moisture into the hairs cuticle to help reduce breakage and restore the hair’s strength and stretchability, leading to less breakage and snapping.

limited stock

The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry.

However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.

Directions of Use:

  • Before shampooing, dampen your hair with warm water and apply Elasticizer to mid lengths and ends, paying particular attention to dry broken areas
  • Work into your hair with fingertips, cover with plastic cap and leave for approx. 20 minutes
  • Work into your hair with fingertips
  • Rinse with water
  • Follow with appropriate Shampoo, Conditioner and Scalp Toner
  • PK Tip - For improved results on very dry or damaged hair, dampen hair slightly and leave on overnight
  • Elasticizer can also be left on for a couple of minutes when in the shower before washing and best results are obtained from using it 1-2 times a week
  • Please Note - Do NOT use Elasticizer for 2 days before and 2 days after chemical processing


Natural Castor Oil & Olive Oil

Locks in moisture for bounce & shine


Smoothes and adds shine


Strength and elasticity

Glycerine and Glycol

Moisture retention

  • Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn
  • Along with using Elasticizer, using the right shampoo and conditioner for your individual hair texture is key to getting the best results. Discover the perfect products for your hair texture here
  • If you’re suffering from hair breakage and damage, follow these top tips to help keep hair in the best possible condition, and help reduce breakage

We ship throughout the United States and Canada via FedEx Ground/ Home Delivery.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (110)
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  • In love with this product

    Tried this product after reading many reviews and I am amazed at my own results. My hair is fine but this doesn't weigh it down. I apply before bed a couple of times a week and wash out in the morning. My hair is so soft and healthy now. I will continue buying this product forever!

    Posted on
  • Wonderful stuff

    I got a trail size of this in the M&S Advent Calendar and I love it. I have fine, long highlighted hair which I damaged severely two years ago so I am paranoid about it breaking again! The condition of it after only one use of this stuff was brilliant and I have reordered one for myself and two more for my friends. The free sample of the extreme moisture conditioner was a nice touch and I have gone on to also order a full size bottle of it to try it properly, which I will review seperately.

    Posted on
  • wonderful

    I just had to contact you and tell you how happy I am with the results on my hair. I have just used this product tonight and cannot believe how smooth it made my frizzy dried hair. Thank you

    Posted on
  • Wonderful hair treatment

    Having been recommended to the Elasticizer to use on holiday - when the sun and pool water dries your hair so badly, I am now a complete convert to it, Wonderful hair treatment thank you PK.

    Posted on
  • My 'can't live without' beauty treatment

    I've used this product for years to combat the damage I've done through bleaching coloring and heat styling and it really does do all it promises. The breakage I get now is so minimal it's unnoticeable compared to how it used to be and despite my continued coloring and styling, my hair looks healthy and shiny. I use this religiously twice a week

    Posted on
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