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Straight hair 20ml



Pure Silver Shampoo

  (10) Read reviews

Pure Silver Shampoo

  (10) Read reviews
  (10) Read reviews
  • Adds brightness and shine to grey and brassy blonde hair
Purple tones reduce the appearance of yellow discolouration on brassy blonde and dull grey hair. This shampoo fluoresces under UV light so hair appears brighter and healthier. Dramatically enhances shine and glossiness of hair. Calming and soothing lavender fragrance. Does not deposit purple tones or stain the hair like some violet shampoos, making it suitable for daily use.

limited stock

Formulated specifically for grey, highlighted and bleached blonde hair, Pure Silver shampoo adds shine to dull, discoloured, grey and brassy blondes.

Designed with violet hues and optical brighteners, it reduces the appearance of yellow discolouration and gives the hair a dramatically brighter and glossier appearance. It provides gentle cleansing, balancing the different needs of roots and ends and supplies vital moisture, leaving hair lustrous and manageable.

Contains lavender oil for a calming fragrance. Ideal for brightening ‘highlights’ between colouring.

Directions of Use:

  • Apply to your wet hair
  • Lather well with a gentle kneading of your scalp
  • Rinse and repeat if necessary
  • Follow with Pure Silver Conditioner and Scalp Toner


Lavandula Angustifolia

Calming and Soothing lavender fragrance

Optical Brightener and Violet Hues

Reduces the appearance of discolouration and makes hair brighter and shinier


Helps to moisturise hair.

  • Of all colouring methods, bleach is potentially the most damaging, and therefore should ideally always be done professionally. Bleaching raises your hairs’ outer cuticle, allowing the bleaching agent to fully penetrate. However, repeated bleaching can permanently raise the cuticle scales and allow rapid and continuous loss of moisture.
  • Damage from bleach includes dry, brittle, inelastic hair, and hair that is more prone to breakage and split ends. Bleached hair is also more porous and swollen and therefore more vulnerable to other chemical and non-chemical processes. These include everything from permanent wave solutions in curling or straightening to regular heated styling with blow-dryers, straightening irons and brushes. While any and all bleaches have a damaging effect on your hair’s protein structure, the more often you bleach or highlight your hair, the more damaged it will be.

We ship throughout the United States and Canada via FedEx Ground/ Home Delivery.

Orders must be placed by 12pm EST Monday-Friday to start processing on the same day. Traditionally, all orders ship within 24 hours of receipt.

Unfortunately, at this time we are unable to ship to P.O Box addresses.

Exchanges or refunds can be arranged for unopened, unused product, if accompanied with original order number / confirmation / invoice, within 28 days.
  •  Product Description
  •  Directions
  •  Ingredients
  •  Hair Guide
  •  Delivery & Returns


  • Reviews (10)
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  • OK but doesn't seem worth the price

    I don't care for it that much, doesn't seem worth the price to me. My hair gets clean but doesn't seem much improved and I don't care for the smell - like chemicals. I splurged on this because of the glowing reviews but won't buy it again. Others apparently like it, though, so maybe it's just me. :-)

    Posted on
  • No more grey

    Noticing a few grey hairs here and there was enough to throw me over the edge; several highlights left my hair dry and a scalp uncomfortable. I finally discovered PK Pure Silver shampoo and conditioner. Even my hairdresser has noticed a remarkable difference. Highlights last longer. No more dry hair. Looking far younger now. I love all of PK hair products. Expensive but worth every penny.

    Posted on
  • Changes everything

    I have been using the Pure Silver Shampoo and Conditioner for about 7 months now exclusively. I don't color my hair and the texture had changed as it's been going silver, and was looking dull and frizzy. My husband just commented today while looking at the back of my head how really good my hair looks. It is extremely soft to the touch, easy to style, and doesn't have the flyaways that it used to have. It's quite an investment for shampoo and conditioner I know. I did get the elasticizer, but don't use it or feel I need it in addition to these two products really, but it might have helped kick start the changes. Having hair that's healthy, shiny, bouncy and feels thick makes my silver and greys really stand out in a crowd now. I use one pump from the large bottles each for rmy long hair and still have a few months before I run out even after I shared some with my Mom!

    Posted on
  • Amazing Product

    If I was stuck on a desert island I'd take the pure silver shampoo and conditioner with me as part of my basic essential kit.

    Posted on
  • Wow!,

    I have been using this shampoo on my fine coarse shoulder length hair and what a difference! People have asked me what I have done! My hair is glossy and there is NO FRIZZ!!! Even after being blow dried it looks great.
    This is an excellent shampoo and I recommend it!

    Posted on
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