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Pure Colour Anti-Fade Shampoo 250ml
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42
42
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Volumizing Hair & Scalp Treatment: Daily Scalp Drops <div class="magezon-builder magezon-builder-preload"><div class="ujwv0gk mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner ujwv0gk-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax ujwv0gk-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="ql5jq2n mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner ql5jq2n-s"><div class="hb8rh36 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner hb8rh36-s"><h3 class="mgz-element-heading-text" > Locks in and extends colour </h3><style class="mgz-style">.hb8rh36-s{margin-bottom:25px !important;}.mgz-element.hb8rh36 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="kqdv10u mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner kqdv10u-s"><p><span style="color: #ffffff;">Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.</span></p></div></div><div class="qhafnsr mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner qhafnsr-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Colour lasts up to 100% longer*</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Colour protection for up to 24 washes**</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves vibrancy and shine</span> </div></div><style class="mgz-style">.qhafnsr-s{margin-bottom:30px !important;}.mgz-element.qhafnsr .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.qhafnsr .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.qhafnsr .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="stu0a1o mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner stu0a1o-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.stu0a1o-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.stu0a1o .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.stu0a1o .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.stu0a1o .mgz-link{padding: 0;}</style></div></div><script>
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am_shipping_type:Standard
color_scheme:PureColour
filter_hair_length:Short, Past Shoulder
filter_hair_profile:No Issue
filter_hair_type:Fine, Medium, Coarse, Natural Coiled Curls
filter_processing:Little, Regular
margin:89
pk_feefo_rating:4.5
pk_feefo_review_count:26
price:42.000000
product_size:250ml (Price per ml: $0.15)
sku:PHI870-PPC
stock_visibility:In Stock
Standard
PureColour
Short, Past Shoulder
No Issue
Fine, Medium, Coarse, Natural Coiled Curls
Little, Regular
89
4.5
26
42.000000
250ml (Price per ml: $0.15)
PHI870-PPC
In Stock
Pure Colour
Anti-Fade Shampoo (250ml)
Locks in and extends colour, improving vibrancy and shine.
Styling
Fine Hair, Hair Breakage, Hair Loss, Limp Hair, Thinning Hair, Weak Hair
Body Building, Flaky/Itchy, Moisture Balancing, Remoisturising, Replenishment, Smoothing, Strengthening, Sun/UV Protection, Volumising
Anti Inflammatory, Anti Microbial, Flaky/Itchy
Locks in and extends colour Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.
Colour lasts up to 100% longer*
Colour protection for up to 24 washes**
Improves vibrancy and shine
Denoxyline, Hydrolyzed Vegetable Protein Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.
100% Recyclable
CO2 Negative
Cruelty-Free
Planet-friendly Packaging
Improves vibrancy and shine
Locks in and preserves colour for longer
Sulphate-free, anti-fade formula
Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated. My hair feels completely transformed & looks so healthy, manageable and shiny. Even after using this regime for 4 weeks my hair colour looks as good as new.
Frequently Asked Questions
We answer some common queries about Pure Colour Anti-Fade Shampoo.
If you have more questions you can submit a question below or visit our Help Centre to speak with our Customer Care Team.
No, we are very proud to say that all of our products are cruelty-free.
You can try our Hair Quiz to find the right product for your hair, or contact one of our online hair consultants.
Reviews & Questions What our customers say...