https://www.philipkingsley.com/pure-colour-shampoo.html 54180 Pure Colour Anti-Fade Shampoo https://www.philipkingsley.com/media/catalog/product/p/u/pure_colour-shampoo-250ml-rgb_1.png 40 40 USD InStock /Shop by Hair Type /Product Type /Shop all Haircare Products /Product Type /Colour Care /Cart Suggestions /Product Type /Shampoo /Concern/Grey/Brassy Blonde Hair /Product Type /Vegan Hair Care /Product Type /Paraben Free Hair Care /Product Type /Black Friday/Black Friday Shampoo /Product Type /Black Friday/Shop all Black Friday Volumizing Hair & Scalp Treatment: Daily Scalp Drops <div class="magezon-builder magezon-builder-preload"><div class="xkoofbi mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner xkoofbi-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax xkoofbi-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="bhqvsfx mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner bhqvsfx-s"><div class="o2p7v74 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner o2p7v74-s"><h2 class="mgz-element-heading-text" > Locks in and extends colour </h2><style class="mgz-style">.o2p7v74-s{margin-bottom:25px !important;}.mgz-element.o2p7v74 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="im3u1w1 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner im3u1w1-s"><p><span style="color: #ffffff;">Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.</span></p></div></div><div class="i1hfve0 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner i1hfve0-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Colour lasts up to 100% longer*</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Colour protection for up to 24 washes**</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves vibrancy and shine</span> </div></div><style class="mgz-style">.i1hfve0-s{margin-bottom:30px !important;}.mgz-element.i1hfve0 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.i1hfve0 .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.i1hfve0 .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div id="PDP-Full-Product-Description" class="o6yma50 mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner o6yma50-s PDP-Full-Product-Description"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.o6yma50-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.o6yma50 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.o6yma50 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.o6yma50 .mgz-link{padding: 0;}</style></div></div><script> require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) { var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Pure Colour Anti-Fade Shampoo</h3></div><div class=\"mgz-button-modal-content\"><p><span>Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits. The sulphate-free, anti-fade formula adds body, bounce and shine while soothing and conditioning the scalp following treatments.</span></p><p><span>Pro vitamin B5 imparts shine and silkiness to hair, improving manageability and body. Decreases damage to the hair from harsh chemical treatments, improving combability and hair appearance. Also hydrates dry and damaged scalps following chemical treatments and colouring. </span></p><p>Don\'t just take our word for it...</p><ul><li>Colour lasts up to 100% longer* </li><li>Colour protection for up to 24 washes**</li></ul><p>*Compared to a standard shampoo and conditioner. Lab controlled instrumental test</p><p>**Lab controlled instrumental test</p><p></p></div></div>'; var valid = true; var elemsHtml = ""; if (content.includes('ELEMENT_CONTENT')) { if (elemsHtml) { elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}'); content = content.replace('ELEMENT_CONTENT', elemsHtml); } else { valid = false; } } if (valid) { $('.o6yma50 .mgz-btn').click(function(e) { e.preventDefault(); $.magnificPopup.open({ items: { src: $(content) }, callbacks: { beforeOpen: function() { this.contentContainer.addClass('mfp-with-anim'); this.st.mainClass += ' mfp-move-horizontal'; }, open: function() { $(mage.apply); $('body').trigger('magezonBuilderLoaded'); $( window ).trigger('mgzResponsiveTypography'); $('.o6yma50-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run'); if (typeof window.mgzLazyload == 'function') { window.mgzLazyload(); } } }, mainClass: 'o6yma50-modal mgz-button-modal-content mgz-button-modal', removalDelay: 500, showCloseBtn: true }); return false; }); $(document).on('click', '.mgz-btn-close', function() { $.magnificPopup.close(); return false; }); } }) </script><style class="mgz-style">.bhqvsfx-s{padding:50px 0px 150px 0px!important;}@media (max-width: 991px) {.bhqvsfx-s{padding:0px!important;}}@media (max-width: 767px) {.bhqvsfx-s{padding:120px 24px 0px 24px!important;}}</style></div></div><div class="i3d2xps mgz-element mgz-element-column mgz-col-xl-35 mgz-col-md-6"><div class="mgz-element-inner i3d2xps-s"><div class="jmqvkn2 mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner jmqvkn2-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/Product-in-hand/PK_HAND_PURE_COLOUR-SHAMPOO-250ML-IN_HAND-RGB.png" alt="PK_HAND_PURE_COLOUR-SHAMPOO-250ML-IN_HAND-RGB" width="75%" title="" /></div></div><style class="mgz-style">.jmqvkn2-s{text-align:center;}.mgz-element.jmqvkn2 .image-content{width:100%;text-align:center;}.mgz-element.jmqvkn2 .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.i3d2xps-s{padding:0px!important;}</style></div></div></div><style class="mgz-style">.xkoofbi-s{padding-top:0px !important;padding-bottom:0px !important;margin-bottom:0px !important;background-color:#a94560 !important;}@media (max-width: 991px) {.xkoofbi-s{padding-top:0px !important;padding-bottom:0px !important;}}@media (max-width: 767px) {.xkoofbi-s{padding-top:0px !important;padding-bottom:0px !important;}}</style></div></div></div> 5060305128842 am_shipping_type:Standard color_scheme:PureColour filter_hair_length:Short, Past Shoulder filter_hair_profile:No Issue filter_hair_type:Fine, Medium, Coarse, Natural Coiled Curls filter_processing:None, Little, Regular pk_feefo_rating:4.5 pk_feefo_review_count:26 price:0.000000 sku:PCS stock_visibility:In Stock 54177 Pure Colour Anti-Fade Shampoo 1000ml 94 94 https://www.philipkingsley.com/media/catalog/product/p/u/pure_colour_shampoo-1000ml-rgb.png InStock 1000ml 54176 Pure Colour Anti-Fade Shampoo 250ml 40 40 https://www.philipkingsley.com/media/catalog/product/p/u/pure_colour-shampoo-250ml-rgb.png InStock 250ml Standard PureColour Short, Past Shoulder No Issue Fine, Medium, Coarse, Natural Coiled Curls None, Little, Regular 4.5 26 0.000000 PCS In Stock Pure Colour Anti-Fade Shampoo Locks in and extends colour, improving vibrancy and shine. No Processed Hair Colour Protection Anti Inflammatory, Anti Microbial, Flaky/Itchy

Pure Colour Anti-Fade Shampoo

90%

26 Reviews

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Locks in and extends colour

Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.

Colour lasts up to 100% longer*

Colour protection for up to 24 washes**

Improves vibrancy and shine

Full Product description

PK_HAND_PURE_COLOUR-SHAMPOO-250ML-IN_HAND-RGB

Key Ingredients.

Denoxyline, Hydrolyzed Vegetable Protein

Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.

Full list of ingredients

100% Recyclable

CO₂
Negative

Cruelty-Free

Planet-friendly Packaging

Step by Step Guide

How to Apply

Apply to wet hair and lather, gently kneading the scalp for 60 seconds.
Rinse well and repeat if necessary.
If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.

My hair feels completely transformed & looks so healthy, manageable and shiny. Even after using this regime for 4 weeks my hair colour looks as good as new.

Independent User Trials