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Pure Colour Anti-Fade Shampoo

Pure Colour Anti-Fade Shampoo
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Choose a free deluxe sample at checkout!

Locks in and extends colour

Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.

Colour lasts up to 100% longer*
Colour protection for up to 24 washes**
Improves vibrancy and shine
Key Ingredients.

Denoxyline, Hydrolyzed Vegetable Protein

Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.

100% Recyclable
Sugarcane Bio-Plastic
Step by Step Guide

How to Apply

  1. Apply to wet hair and lather, gently kneading the scalp for 60 seconds.
  2. Rinse well and repeat if necessary.
  3. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.
Need to know a bit more?

Frequently Asked Questions

No, we are very proud to say that all of our products are cruelty-free.

Yes, all over our product bottles are made from 100% renewable and recyclable bioplastic.

You can try our Hair Quiz to find the right product for your hair, or contact one of our online hair consultants.

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