product
https://www.philipkingsley.com/elasticizer-pre-shampoo-treatment-75ml.html
219
Elasticizer Deep-Conditioning Treatment 75ml
https://www.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer-75ml-rgb.png
30
30
USD
InStock
/Product Type /Travel Sizes
/Shop by Hair Type
/Cart Suggestions
/Product Type /Shop all Haircare Products
/Product Type /Black Friday/Shop all Black Friday
Pre-shampoo treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="w1u5j2o mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner w1u5j2o-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax w1u5j2o-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="whldqch mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner whldqch-s"><div class="q1a25h3 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner q1a25h3-s"><h6 class="mgz-element-heading-text" > The World's First, Multi Award Winning Hair Mask </h6><style class="mgz-style">.mgz-element.q1a25h3 .mgz-element-heading-text{color:#000000;}</style></div></div><div class="lfqrek9 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner lfqrek9-s"><h2 class="mgz-element-heading-text" > Restore Your Hair’s Natural Bounce & Shine </h2><style class="mgz-style">.lfqrek9-s{margin-bottom:25px !important;}.mgz-element.lfqrek9 .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="bpurxgb mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner bpurxgb-s"><p><span style="color: #ffffff;">1 sold every minute. The original pre shampoo hair mask in 75ml size which gets to work after just 3 minutes. Leaves hair stronger, healthier and noticeably more nourished.</span></p></div></div><div class="j7uu44k mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner j7uu44k-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Hydrates All Hair Types</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Deeply Conditions</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Nourishes Dry Hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Strengthens/Reduces Breakage</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Shine & Gloss</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Flexibility and Bounce</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces Frizz</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves Hair Health</span> </div></div><style class="mgz-style">.j7uu44k-s{margin-bottom:30px !important;}.mgz-element.j7uu44k .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.j7uu44k .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.j7uu44k .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="chpjuda mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner chpjuda-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.chpjuda-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.chpjuda .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.chpjuda .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.chpjuda .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >About the Elasticizer</h3></div><div class=\"mgz-button-modal-content\"><p><span data-sheets-value=\"{\"1\":2,\"2\":\"About the Elasticizer\\nWe designed it for Audrey Hepburn, to deep condition damaged hair and give her that movie star bounce and shine she was missing after weeks of styling on set. \\n\\nIt is still our best-selling pre shampoo treatment today, well revered as the best pre wash hair mask. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too.\\n\\nThis pre wash hair treatment can be used as an overnight conditioner to treat very dry, brittle or damaged hair, (especially from bleaching & colouring) and as an intensive anti-frizz treatment.\\n\\nDeveloped by leading trichologists\\nThis unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.\"}\" data-sheets-userformat=\"{\"2\":5057,\"3\":{\"1\":0},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Raleway\"}\" data-sheets-textstyleruns=\"\">We designed it for Audrey Hepburn, to deep condition damaged hair and give her that movie star bounce and shine she was missing after weeks of styling on set. <br /><br />It is still our best-selling pre shampoo treatment today, well revered as the best pre wash hair mask. Cate Blanchett, Kate Winslet and Georgia May Jagger are all converts, and with such advocates, we are confident it will work for you too.<br /><br />This pre wash hair treatment can be used as an overnight conditioner to treat very dry, brittle or damaged hair, (especially from bleaching & colouring) and as an intensive anti-frizz treatment.<br /><br /><strong>Developed by leading trichologists</strong><br />This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</span></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.chpjuda .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.chpjuda-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'chpjuda-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">.whldqch-s{padding:150px 0px 150px 0px!important;}@media (max-width: 991px) {.whldqch-s{padding:0px!important;}}@media (max-width: 767px) {.whldqch-s{padding:120px 24px 0px 24px!important;}}</style></div></div><div class="r2mdsnw mgz-element mgz-element-column mgz-col-xl-35 mgz-col-md-6"><div class="mgz-element-inner r2mdsnw-s"><div class="u1xl0sg mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner u1xl0sg-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/wysiwyg/products/ElasticizerHandPick_2.png" alt="ElasticizerHandPick_2" width="740" title="" /></div></div><style class="mgz-style">.u1xl0sg-s{text-align:center;}.mgz-element.u1xl0sg .image-content{width:100%;text-align:center;}.mgz-element.u1xl0sg .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.r2mdsnw-s{padding:0px!important;}</style></div></div></div><style class="mgz-style">.w1u5j2o-s{padding-top:0px !important;padding-bottom:0px !important;margin-bottom:0px !important;background-color:#dd4c7d !important;}@media (max-width: 991px) {.w1u5j2o-s{padding-top:0px !important;padding-bottom:0px !important;}}@media (max-width: 767px) {.w1u5j2o-s{padding-top:0px !important;padding-bottom:0px !important;}}</style></div></div><div class="lghep7u mgz-element mgz-element-row testimonials full_width_row"><div class="mgz-element-inner lghep7u-s"><div class="inner-content mgz-container"><div class="u49ba8k mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner u49ba8k-s"><div class="v3kbdtk mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner v3kbdtk-s"><h6 class="mgz-element-heading-text" > 1 Sold Every Minute </h6><style class="mgz-style">.v3kbdtk-s{text-align:center;}@media (max-width: 767px) {.v3kbdtk-s{text-align:center;padding-right:24px !important;padding-left:24px !important;}}@media (max-width: 575px) {.v3kbdtk-s{text-align:left;}}</style></div></div><div class="g0xnobp mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner g0xnobp-s"><h2 class="mgz-element-heading-text" > Loved By Our Customers... </h2><style class="mgz-style">.g0xnobp-s{text-align:center;margin-bottom:80px !important;}@media (max-width: 767px) {.g0xnobp-s{text-align:center;padding-right:24px !important;padding-left:24px !important;margin-bottom:50px !important;}}@media (max-width: 575px) {.g0xnobp-s{text-align:left;}}</style></div></div><div class="sjv0vmx mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner sjv0vmx-s"><div class="inner-content mgz-container"><div class="w7jiytn mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner w7jiytn-s"><div class="gvphybd mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner gvphybd-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner mgz-flex-position-below "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/wysiwyg/products/WhatPeopleSay_image1.jpg" alt="WhatPeopleSay_image1" width="400" title="“It looks like completely new hair! Stronger, smoother and easier to manage”" /><div class="image-content"><div class="image-title">“It looks like completely new hair! Stronger, smoother and easier to manage”</div><div class="image-description"><hr /></div></div></div></div><style class="mgz-style">.gvphybd-s{text-align:center;}.mgz-element.gvphybd .image-content{padding:20px 0;width:100%;text-align:center;}.mgz-element.gvphybd .image-title{font-size:24px;}</style></div></div><div class="u36eouh mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner u36eouh-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH TAISLANY’S REVIEW </a></div><style class="mgz-style">.u36eouh-s{text-align:center;}.mgz-element.u36eouh .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.u36eouh .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.u36eouh .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/t_k5JyHMxQs\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.u36eouh .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.u36eouh-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'u36eouh-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">@media (max-width: 767px) {.w7jiytn-s{padding-bottom:70px !important;}}</style></div></div><div class="sxqlahs mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner sxqlahs-s"><div class="enxutds mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner enxutds-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner mgz-flex-position-below "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/wysiwyg/products/WhatPeopleSay_image2.jpg" alt="WhatPeopleSay_image2" width="400" title="“It feels a lot sleeker and it's a lot easier to run my hands through”" /><div class="image-content"><div class="image-title">“It feels a lot sleeker and it's a lot easier to run my hands through”</div><div class="image-description"><hr /></div></div></div></div><style class="mgz-style">.enxutds-s{text-align:center;}.mgz-element.enxutds .image-content{padding:20px 0;width:100%;text-align:center;}.mgz-element.enxutds .image-title{font-size:24px;}</style></div></div><div class="q5easar mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner q5easar-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH CHRISTINA'S REVIEW </a></div><style class="mgz-style">.q5easar-s{text-align:center;}.mgz-element.q5easar .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.q5easar .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.q5easar .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/fYl4opYSTXA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.q5easar .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.q5easar-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'q5easar-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script></div></div></div></div></div><style class="mgz-style">.u49ba8k-s{padding-right:0px !important;padding-left:0px !important;}</style></div></div></div><style class="mgz-style">.lghep7u-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.lghep7u-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="q3twxmm mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner q3twxmm-s"><div data-background-type="image" data-parallax-image-background-position="right center" class="mgz-parallax q3twxmm-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="ju0o4eu mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner ju0o4eu-s"><div class="lo1hdrt mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner lo1hdrt-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/wysiwyg/products/Ingredients_image_Desktop.jpg" alt="Ingredients_image_Desktop" title="" /></div></div><style class="mgz-style">.lo1hdrt-s{text-align:center;}@media (max-width: 1199px) {.lo1hdrt-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 991px) {.lo1hdrt-s{padding-right:50px !important;padding-left:50px !important;margin-bottom:50px !important;}}@media (max-width: 575px) {.lo1hdrt-s{padding-right:0px !important;padding-left:0px !important;}}.mgz-element.lo1hdrt .image-content{width:100%;text-align:center;}.mgz-element.lo1hdrt .image-title{font-size:16px;}</style></div></div><style class="mgz-style">.ju0o4eu-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div><div class="miovx3d mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner miovx3d-s"><div class="mvv9b28 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner mvv9b28-s"><h6 class="mgz-element-heading-text" > Key Ingredients. </h6></div></div><div class="la7rhy5 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner la7rhy5-s"><h2 class="mgz-element-heading-text" > Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin </h2></div></div><div class="dwq2nug mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner dwq2nug-s"><p>Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.</p><style class="mgz-style">.dwq2nug-s{margin-bottom:30px !important;}</style></div></div><div class="xcj2xm6 mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner xcj2xm6-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full list of ingredients </a></div><style class="mgz-style">.xcj2xm6-s{padding-right:0px !important;padding-left:0px !important;margin-bottom:40px !important;}.mgz-element.xcj2xm6 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.xcj2xm6 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.xcj2xm6 .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Key Ingredients</h3></div><div class=\"mgz-button-modal-content\"><h4>Hydrolyzed Elastin</h4><p>A protein that penetrates your hair shaft, increasing elasticity without weighing your hair down. Elasticity is what gives your hair stretch and strength.</p><h4>Castor Oil</h4><p>Has the amazing hair health benefit of helping to lock in moisture.</p><h4>Olive Oil</h4><p>High in Vitamin E and essential fatty acids which moisturise and make your hair look shiny and healthy.</p><h4>Glycerin</h4><p>Helps your hair to retain moisture, which makes the effects last longer.</p><h4>All Ingredients</h4><p>Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.</p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.xcj2xm6 .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.xcj2xm6-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'xcj2xm6-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><div class="riedc1u mgz-element mgz-child mgz-element-pagebuilder_template"><div class="mgz-element-inner riedc1u-s"><div class="magezon-builder magezon-builder-preload"><div class="jnwru2c mgz-element mgz-element-row contained mgz-container"><div class="mgz-element-inner jnwru2c-s"><div class="inner-content "><div class="lgagppe mgz-element mgz-element-column mgz-col-md-12"><div class="mgz-element-inner lgagppe-s"><div class="j486p2n mgz-element mgz-child mgz-element-icon_list sustainability"><div class="mgz-element-inner j486p2n-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-recycle"></i> <span class="mgz-icon-list-item-text">100% Recyclable</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fab mgz-fa-mixcloud"></i> <span class="mgz-icon-list-item-text">CO<sub>2</sub> <br />Negative</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-hand-holding-heart"></i> <span class="mgz-icon-list-item-text">Cruelty-Free</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fab mgz-fa-envira"></i> <span class="mgz-icon-list-item-text">Planet-friendly Packaging</span> </div></div><style class="mgz-style">.mgz-element.j486p2n .mgz-icon-list-item{margin-bottom:5px;}</style></div></div><style class="mgz-style">.lgagppe-s{padding-right:0px !important;padding-left:0px !important;}</style></div></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.q3twxmm-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.q3twxmm-s{padding-top:40px !important;padding-bottom:70px !important;}}</style></div></div><div class="gf1t1wq mgz-element mgz-element-row full_width_row mgz-row-equal-height content-middle"><div class="mgz-element-inner gf1t1wq-s"><div class="inner-content mgz-container"><div class="aixngad mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner aixngad-s"><div class="rviofo8 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner rviofo8-s"><h6 class="mgz-element-heading-text" > Step by Step Guide </h6></div></div><div class="ufgilhh mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner ufgilhh-s"><h2 class="mgz-element-heading-text" ><p>How to Apply</p></h2></div></div><div class="pqdt8s5 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner pqdt8s5-s"><p>The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.</p><style class="mgz-style">.pqdt8s5-s{margin-bottom:40px !important;}</style></div></div><div class="uc0wjc2 mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner uc0wjc2-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> READ OUR GUIDE </a></div><style class="mgz-style">.uc0wjc2-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.uc0wjc2 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.uc0wjc2 .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.uc0wjc2 .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-header\"><h3 class=\"mgz-button-modal-title\" >Directions for use.</h3></div><div class=\"mgz-button-modal-content\"><ol><li>Apply before shampooing.</li><li>Dampen your hair with water and <br />liberally apply Elasticizer in sections to your mid-lengths and ends.</li><li>Cover your hair with a shower cap or your best cosy towel.</li><li>Leave for a minimum of 20 minutes - The heat created helps open your hair’s cuticles so they can properly absorb the nutrients. There’s no maximum time — you can even sleep with it on!</li><li>Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).<br />Suitable for use on colour-treated hair.</li></ol><h5>NOTE: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.</h5></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.uc0wjc2 .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-move-horizontal';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.uc0wjc2-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'uc0wjc2-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script><style class="mgz-style">@media (max-width: 767px) {.aixngad-s{padding-bottom:70px !important;}}</style></div></div><div class="o3t56l3 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner o3t56l3-s"><div class="qr5sk3e mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner qr5sk3e-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/PDP/HowTo/PRODUCT_IN_HAND_02_0366-RGB-EL.jpg" alt="PRODUCT_IN_HAND_02_0366-RGB-EL" title="" /></div></div><style class="mgz-style">.qr5sk3e-s{margin-bottom:30px !important;}.mgz-element.qr5sk3e .image-content{width:100%;text-align:center;}.mgz-element.qr5sk3e .image-title{font-size:16px;}</style></div></div><div class="is15i7s mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner is15i7s-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="far mgz-fa-play-circle"></i> WATCH THE VIDEO </a></div><style class="mgz-style">.is15i7s-s{text-align:center;margin-top:0px !important;}@media (max-width: 767px) {.is15i7s-s{text-align:left;}}.mgz-element.is15i7s .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.is15i7s .mgz-link{background-color:rgba(0, 0, 0, 0);}.mgz-element.is15i7s .mgz-link{padding: 0;}</style></div></div><script>
require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) {
var content = '<div class=\"mgz-button-modal-inner\"><div class=\"mgz-button-modal-content\"><p><iframe width=\"732\" height=\"410\" src=\"//www.youtube.com/embed/YzSAGLqs33I\" allowfullscreen=\"allowfullscreen\"></iframe></p></div></div>';
var valid = true;
var elemsHtml = "";
if (content.includes('ELEMENT_CONTENT')) {
if (elemsHtml) {
elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}');
content = content.replace('ELEMENT_CONTENT', elemsHtml);
} else {
valid = false;
}
}
if (valid) {
$('.is15i7s .mgz-btn').click(function(e) {
e.preventDefault();
$.magnificPopup.open({
items: {
src: $(content)
},
callbacks: {
beforeOpen: function() {
this.contentContainer.addClass('mfp-with-anim');
this.st.mainClass += ' mfp-zoom-in';
},
open: function() {
$(mage.apply);
$('body').trigger('magezonBuilderLoaded');
$( window ).trigger('mgzResponsiveTypography');
$('.is15i7s-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run');
if (typeof window.mgzLazyload == 'function') {
window.mgzLazyload();
}
}
},
mainClass: 'is15i7s-modal mgz-button-modal-content mgz-button-modal',
removalDelay: 500,
showCloseBtn: true
});
return false;
});
$(document).on('click', '.mgz-btn-close', function() {
$.magnificPopup.close();
return false;
});
}
})
</script></div></div></div><style class="mgz-style">.gf1t1wq-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.gf1t1wq-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="q88tk4r mgz-element mgz-element-row overflow full_width_row mgz-row-equal-height content-middle mgz-row-wrap-reverse"><div class="mgz-element-inner q88tk4r-s"><div data-background-type="image" data-parallax-image-background-position="center top" class="mgz-parallax q88tk4r-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="je4himi mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner je4himi-s"><div class="joqrrbe mgz-element mgz-child mgz-element-single_image mgz-image-hovers"><div class="mgz-element-inner joqrrbe-s"><div class="mgz-single-image-wrapper"><div class="mgz-single-image-inner "><img class="mgz-hover-main" src="https://www.philipkingsley.com/media/PDP/ProductsOther/Before_After_Elasticizer_-_Back_Blonde_-_2000x2000.jpg" alt="Before_After_Elasticizer_-_Back_Blonde_-_2000x2000" title="" /></div></div><style class="mgz-style">.mgz-element.joqrrbe .image-content{width:100%;text-align:center;}.mgz-element.joqrrbe .image-title{font-size:16px;}</style></div></div></div></div><div class="v479wtm mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner v479wtm-s"><div class="y79t2bo mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner y79t2bo-s"><h6 class="mgz-element-heading-text" > Before & After </h6></div></div><div class="kwwwo2y mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner kwwwo2y-s"><h2 class="mgz-element-heading-text" ><p>What Makes Elasticizer Different?</p></h2></div></div><div class="q2c48yu mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner q2c48yu-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-q2c48yu " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-mvwnxj1" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>It won’t weigh down your hair </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="mvwnxj1 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner mvwnxj1-s"><div class="ej7mbu9 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner ej7mbu9-s"><p>Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-dfpss02" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Elastin – our Superhero ingredient </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="dfpss02 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner dfpss02-s"><div class="dv3iea2 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner dv3iea2-s"><div class="panel-block-row panel-block col-des-12 block10870 sort-item builder-container child-builder" id="block-10870"><div><p>Elastin is a flexible protein naturally found in the building blocks of the hair.</p><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div><p>It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.</p></div></div></div></div><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div class="edit-panel child-panel"><ul><li class="sort-handle"></li> </ul></div></div></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-yu4glcw" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Emulsified oils penetrate the hair deeper </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="yu4glcw mgz-element mgz-element-accordion_section"><div class="mgz-element-inner yu4glcw-s"><div class="xbcnugo mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner xbcnugo-s"><p><span>When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-o6wa0qr" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Developed by leading Trichologists </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="o6wa0qr mgz-element mgz-element-accordion_section"><div class="mgz-element-inner o6wa0qr-s"><div class="lyaq0vq mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner lyaq0vq-s"><p><span>This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.q2c48yu .mgz-panels-q2c48yu > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.q2c48yu .mgz-panels-q2c48yu > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.q2c48yu .mgz-panels-q2c48yu > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div></div></div></div><style class="mgz-style">.q88tk4r-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.q88tk4r-s{padding-top:120px !important;padding-bottom:0px !important;}}</style></div></div><div class="w2yseb4 mgz-element mgz-element-row full_width_row mgz-row-equal-height content-top"><div class="mgz-element-inner w2yseb4-s"><div class="inner-content mgz-container"><div class="x84bgs3 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner x84bgs3-s"><div class="s5u5on1 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner s5u5on1-s"><h6 class="mgz-element-heading-text" > Need to know a bit more? </h6></div></div><div class="mmtcyji mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner mmtcyji-s"><h2 class="mgz-element-heading-text" ><p>Frequently Asked Questions</p></h2></div></div><div class="qeqts2w mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner qeqts2w-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-qeqts2w " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-s7m9sy3" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How often should I use it? </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="s7m9sy3 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner s7m9sy3-s"><div class="pv20kr0 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner pv20kr0-s"><p><span>Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.</span></p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-ee8ui0b" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How much Elasticizer should I use? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="ee8ui0b mgz-element mgz-element-accordion_section"><div class="mgz-element-inner ee8ui0b-s"><div class="nv7gde4 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner nv7gde4-s"><p>Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-ks7i8al" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I leave the mask in my hair overnight? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="ks7i8al mgz-element mgz-element-accordion_section"><div class="mgz-element-inner ks7i8al-s"><div class="uu4pjjc mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner uu4pjjc-s"><p><span>You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-x1e95i7" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I use Elasticizer instead of conditioner? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="x1e95i7 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner x1e95i7-s"><div class="fy0rtju mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner fy0rtju-s"><p><span>Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.qeqts2w .mgz-panels-qeqts2w > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.qeqts2w .mgz-panels-qeqts2w > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.qeqts2w .mgz-panels-qeqts2w > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div><style class="mgz-style">@media (max-width: 767px) {.x84bgs3-s{padding-bottom:120px !important;}}</style></div></div><div class="tct9pti mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner tct9pti-s"><div class="sibwhjf mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner sibwhjf-s"><h6 class="mgz-element-heading-text" > Powered by Feefo </h6></div></div><div class="md9jx96 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner md9jx96-s"><h2 class="mgz-element-heading-text" ><p>Customer Reviews</p></h2></div></div><div class="jrqawgq mgz-element mgz-child mgz-element-generate_block"><div class="mgz-element-inner jrqawgq-s"><div class="mgz-element-custom-block-feefo.builder.reviews"><div class="product-review-wrapper"><div class="rating-summary"><a href="#" title="100%"><div title="100%" class="rating-result"><span style="width:100%"><span>100%</span></span></div><div class="reviews-actions">5/5</div></a></div><p class="reviews-average">Average rating from 9 reviews</p><img src="https://www.philipkingsley.com/static/version1674721749/frontend/philipkingsley/default/en_US/images/feefo-reviews.jpg" /><p>Feedback based on 9 reviews</p><div class="product-review-button mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title=""><i class="fas mgz-fa-plus-circle"></i> READ USER REVIEWS</a></div><div id="product-reviews-feefo" class="product-reviews-feefo"><div class="ampromo-loading"></div><div id="feefo-product-review-widgetId" class="feefo-review-widget-product" data-parent-product-sku="ELAST "></div></div></div></div></div></div></div></div></div><style class="mgz-style">.w2yseb4-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.w2yseb4-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="u86k34t mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner u86k34t-s"><div class="inner-content mgz-container"><div class="gp9aji7 mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner gp9aji7-s"><div class="fe1ssou mgz-element mgz-child mgz-element-pagebuilder_template"><div class="mgz-element-inner fe1ssou-s"><div class="magezon-builder magezon-builder-preload"><div class="gr567e1 mgz-element mgz-element-row contained mgz-container"><div class="mgz-element-inner gr567e1-s"><div class="inner-content "><div class="bcsxyyv mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner bcsxyyv-s"><div class="u2du16c mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner u2du16c-s"><h2 class="mgz-element-heading-text" > Better, together. </h2></div></div><div class="gxw9i3n mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner gxw9i3n-s"><p>Philip Kingsley products to match your hair profile.</p></div></div></div></div></div><style class="mgz-style">.gr567e1-s{padding-top:60px !important;padding-bottom:40px !important;border-color:#dbdbdb !important;border-top-width:1px !important;border-top-style:solid;}@media (max-width: 1199px) {.gr567e1-s{padding-right:14px !important;padding-left:14px !important;}}@media (max-width: 991px) {.gr567e1-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 767px) {.gr567e1-s{padding-right:0px !important;padding-left:0px !important;}}</style></div></div></div></div></div><style class="mgz-style">.gp9aji7-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div></div></div></div></div>
5060305121546
add-to-cart
am_shipping_type:Standard
color_scheme:Elasticizer
filter_hair_length:Short, Past Shoulder
filter_hair_profile:No Issue
filter_hair_type:Fine, Medium, Coarse
filter_processing:None, Little, Regular
pk_feefo_rating:5
pk_feefo_review_count:9
price:30.000000
product_size:75ml (Price per ml: $0.37)
sku:PHI185N
stock_visibility:In Stock
Standard
Elasticizer
Short, Past Shoulder
No Issue
Fine, Medium, Coarse
None, Little, Regular
5
9
30.000000
75ml (Price per ml: $0.37)
PHI185N
In Stock
Elasticizer
Deep-Conditioning Treatment 75ml
Adds elasticity and bounce to fine, medium and coarse hair
Styling
No
Damaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak Hair
Bounce, Elasticity, Hydration, Replenishment, Shine, Smoothing, Strengthening, Volumising
The World's First, Multi Award Winning Hair Mask
Restore Your Hair’s Natural Bounce & Shine
1 sold every minute. The original pre shampoo hair mask in 75ml size which gets to work after just 3 minutes. Leaves hair stronger, healthier and noticeably more nourished.
Hydrates All Hair Types
Deeply Conditions
Nourishes Dry Hair
Strengthens/Reduces Breakage
Adds Shine & Gloss
Adds Flexibility and Bounce
Reduces Frizz
Improves Hair Health
1 Sold Every Minute
Loved By Our Customers...
“It looks like completely new hair! Stronger, smoother and easier to manage”
“It feels a lot sleeker and it's a lot easier to run my hands through”
Key Ingredients.
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
100% Recyclable
CO2
Negative
Negative
Cruelty-Free
Planet-friendly Packaging
Step by Step Guide
How to Apply
The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.
Before & After
What Makes Elasticizer Different?
Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.
Elastin is a flexible protein naturally found in the building blocks of the hair.
It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.
When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.
Need to know a bit more?
Frequently Asked Questions
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
Powered by Feefo
Customer Reviews
Better, together.
Philip Kingsley products to match your hair profile.