1. Making breakfast at home
“Elasticizer is my desert island hair product and, being the owner of Philip Kingsley, this is really saying something, as I use quite a few! I love to multi-task with my Elasticizer in. My go-to is applying it on weekends and covering my hair with a shower cap, before making breakfast for my boys. They love to giggle at me, and I get bonus cackles when I pair it with a face mask and chase them around the kitchen. I sometimes even work it into my strands on a work from home day, slick my hair back into a neat, low traction bun and wash it out at the end of the day. If I’m getting a blow dry for an event, I’ll pop it onto damp hair about an hour before heading to the salon.”
Anabel, Brand President and Consultant Trichologist
2. A spot of bath-time beautifying...
"Elasticizer makes my hair feel great! I like to use it while I’m in the bath. I wet my hair down, apply Elasticizer and leave it on while I soak and relax. I wash it off with my chosen shampoo and conditioner and my hair really feels and shows the benefits. Simple!"
Natasha, Sales and Education Manager
3. While out for a walk
"I first fell in love with Elasticizer during lockdown, over the spring and summer months. I would slap it on my hair before going for my hour-long evening walk (during which, the scent of the fragranced version would linger pleasantly in the air!). Back home, I’d take a shower and wash it out. Since then, I've been diligent to keep this habit up — seeing and feeling the difference it has made to my hair really helps me stay consistent. My hair’s silkiness and shine are amazing. Whenever it’s feeling lacklustre, Elasticizer always brings it back to life."
Bianca, Head of Communications
4. As part of a slicked back style
"My favourite way to wear Elasticizer is definitely in a slick back bun style. Whether I’m working from home or heading to the gym, I’ll apply it through my hair and slick it back, securing with kirby grips, so it’s out of the way while still looking put together. My hair is bleached, so it really appreciates that extra bit of TLC, and it always feels incredible afterwards!"
Abby, Social Media & Influencer Executive
5. When you only have 10 minutes
"I give myself a super quick Elasticizer treatment once or twice a week just before showering and I really feel the benefits. Elasticizer is brimming with healthy oils that start to work their way into your hair shaft in as little as 10 minutes! Ideally though, it needs at least 20 minutes to work its magic, so I also try to multitask during a longer mask once a week. Elasticizer actually works best if you can get some heat to your head while it’s on, so I wear it while I run errands."
Lisa, Education & Strategic Projects Manager
6. Working from home
"Elasticizer is the only hair mask I’ve tried (and there have been many!) that doesn’t weigh my strands down. Once a week, when I'm working from home, I pop it in when I wake up, pull my hair on top of my head and secure with a claw clip, then go about my usual calls and work, and wash it out at the end of the day. I've seen a huge difference in the health of my hair, and it’s made detangling my long, medium textured hair a doddle (this used to be a huge chore!) I love how it handles frizz and makes my locks shine. Now I never skip my weekly treatment. It's an intrinsic part of my routine."
Rose, Copy Editor
7. While multi-tasking
“I've always believed consistency is key when it comes to healthy hair, which is why Elasticizer has become a non-negotiable part of my weekly routine. Once a week, I apply it first thing in the morning and style my hair into a slicked-back look with a claw clip. Then I just get on with my day — whether walking the dog, heading to the gym or getting on with work, my hair stays neatly in place while the treatment gets to work. At the end of the day, I simply wash it out and the results never disappoint. My hair feels noticeably softer, looks shinier and feels stronger. When I started using Elasticizer this way, it ensured it felt effortless in my schedule and now I wouldn't be without it."
Lauren, Head of Ecommerce & Digital
8. During a gym & sauna session
"I have medium textured hair that’s heavily bleached, so keeping it healthy is really important to me. Elasticizer is the perfect treatment, because it delivers great results while fitting seamlessly into my lifestyle. Every Saturday morning, I’ll dampen my hair, apply Elasticizer, and style it into a sleek bun before heading to the gym. After my workout, I’ll spend some time in the sauna, allowing the treatment to work even harder. Plus, the heat from the sauna helps it penetrate my hair more effectively. I then wash and style as normal, leaving it feeling nourished, healthy and ready for the weekend ahead."
Paige, National Account Manager
9. Out for a run
"I love applying Elasticizer before I go for a run — it’s the best hair mask I’ve found to slick my hair back with and keep it in place whilst I exercise. It’s my favourite way to treat my hair and get a workout in at the same time and Elasticizer performs best with a bit of heat, so it’s perfect. Once I’ve washed it out, my hair has that ‘freshly cut’ feeling. I particularly love the limited-edition fragrances!"
Niamh, NPD Manager
10. Evening chores & wind down
"I take my showers at the end of the day, so after work I distribute my Elasticizer evenly with a wide-toothed comb, put up my hair with a claw clip, and cover it with my shower cap so I don't make a mess as I get on with my evening. I then do my chores, cook a quick dinner, sit down in front of the TV and, when I'm ready for my shower, I shampoo it out. It's leaves my hair the shiniest and softest it’s ever been."
Cynting, Digital Marketing Executive
11. As part of a self-care ritual
"I love making Elasticizer part of a little weekly self-care ritual. I'll apply it to damp hair and leave it on while I enjoy a face mask, giving both treatments 20-30 minutes to work their magic. It's the perfect excuse to slow down and unwind for a while. Once the time's up, I simply hop in the shower and rinse everything off. My hair always feels softer, smoother and more manageable afterwards."
Ciara, Ecommerce Manager
