https://www.philipkingsley.com/philip-kingsley-elasticizer-1000ml.html54227Elasticizer 1000ml Deep Conditioning Treatmenthttps://img-cdn.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer-1000ml-rgb_2.png143143USDInStock/Product Type /Hero Products/Product Type /Black Friday/Black Friday Supersizes/Product Type /Singular Supersize/Best-Sellers/Elasticizer/Product Type /Supersizes207218250572021219120856Pre-shampoo hair mask treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves condition of damaged hair with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="i5mxn5e mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner i5mxn5e-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax i5mxn5e-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="d8pc5wa mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner d8pc5wa-s"><div class="g44pklb mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner g44pklb-s"><h6 class="mgz-element-heading-text" > The worlds first pre-shampoo treatment </h6><style class="mgz-style">.mgz-element.g44pklb .mgz-element-heading-text{color:#000000;}</style></div></div><div class="fcd6rkq mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner fcd6rkq-s"><h3 class="mgz-element-heading-text" > Instantly hydrate dry hair, add shine and reduce frizz </h3><style class="mgz-style">.fcd6rkq-s{margin-bottom:25px !important;}.mgz-element.fcd6rkq .mgz-element-heading-text{color:#000000;}</style></div></div><div class="g1xe6vp mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner g1xe6vp-s"><p><span style="color: #000000;">Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for. </span></p><p><span style="color: #000000;">Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.</span></p></div></div><div class="josmfq3 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner josmfq3-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Instantly adds shine</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces breakage by 46%* after one use</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Intensely hydrate dry hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Banishes frizz and tangles</span> </div></div><style class="mgz-style">.josmfq3-s{margin-bottom:30px !important;}.mgz-element.josmfq3 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.josmfq3 .mgz-icon-list-item-icon{color:#000000;}.mgz-element.josmfq3 .mgz-icon-list-item-text{color:#000000;}</style></div></div><div class="k4g0pvo mgz-element mgz-child mgz-element-button"><div class="mgz-element-inner k4g0pvo-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.k4g0pvo-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.k4g0pvo .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.k4g0pvo .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.k4g0pvo .mgz-link{padding: 0;}</style></div></div><script>
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Instantly hydrate dry hair, add shine and reduce frizz
Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.
Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in
You can! This miracle hair mask can be left in for 10-20 minutes or kept on overnight for maximum results. If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. Simply apply the deep conditioning treatment and wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. Frequent use will lead to healthier looking hair with less breakage, allowing you to achieve salon-level results from one at home hair treatment.
Elasticizer is designed to be a pre wash hair mask, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. For more information read our article on Hair Colouring.
