product
https://www.philipkingsley.com/philip-kingsley-elasticizer-500ml.html
53031
Elasticizer Deep-Conditioning Treatment 500ml
https://www.philipkingsley.com/media/catalog/product/t/r/tr_elasticizer-500ml-rgb.png
100
100
USD
InStock
/Product Type /Supersizes
/Shop by Hair Type
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/Product Type /Black Friday
/Product Type /Black Friday/Black Friday Supersizes
/Product Type /Black Friday/Black Friday Treatments
/Product Type /Black Friday/Black Friday Elasticizer
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Pre-shampoo treatment that delivers elasticity and bounce to hair. Also provides UV protection even after washing, helping prolong the life of colour treatments. Visible results from one application that improves with continued use. Fragrance free. <div class="magezon-builder magezon-builder-preload"><div class="koey3jp mgz-element mgz-element-row full_width_row mgz-row-equal-height content-bottom"><div class="mgz-element-inner koey3jp-s"><div data-background-type="image" data-parallax-image-background-position="center bottom" class="mgz-parallax koey3jp-p"><div class="mgz-parallax-inner"></div></div><div class="inner-content mgz-container"><div class="ia3tgj4 mgz-element mgz-element-column mgz-col-xl-25 mgz-col-md-6"><div class="mgz-element-inner ia3tgj4-s"><div class="d5mx10p mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner d5mx10p-s"><h6 class="mgz-element-heading-text" > The Original Multi Award Winner. </h6><style class="mgz-style">.mgz-element.d5mx10p .mgz-element-heading-text{color:#000000;}</style></div></div><div class="r2j5x3c mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner r2j5x3c-s"><h2 class="mgz-element-heading-text" > Restore Your Hair’s Natural Bounce & Shine </h2><style class="mgz-style">.r2j5x3c-s{margin-bottom:25px !important;}.mgz-element.r2j5x3c .mgz-element-heading-text{color:#ffffff;}</style></div></div><div class="rg0u8c7 mgz-element mgz-child mgz-element-icon_list"><div class="mgz-element-inner rg0u8c7-s"><div class="mgz-icon-list mgz-icon-list-vertical"><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Hydrates Dry Hair</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Conditions & Repairs</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Strengthens/Reduces Breakage</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Shine & Gloss</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Adds Flexibility and Bounce</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Reduces Frizz</span> </div><div class="mgz-icon-list-item"><i class="mgz-icon-list-item-icon fas mgz-fa-check"></i> <span class="mgz-icon-list-item-text">Improves Hair Health</span> </div></div><style class="mgz-style">.rg0u8c7-s{margin-bottom:30px !important;}.mgz-element.rg0u8c7 .mgz-icon-list-item{margin-bottom:5px;}.mgz-element.rg0u8c7 .mgz-icon-list-item-icon{color:#ffffff;}.mgz-element.rg0u8c7 .mgz-icon-list-item-text{color:#ffffff;}</style></div></div><div class="nxrtbto mgz-element mgz-child mgz-element-button white"><div class="mgz-element-inner nxrtbto-s"><div class="mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title="" ><i class="fas mgz-fa-plus-circle"></i> Full Product description </a></div><style class="mgz-style">.nxrtbto-s{padding-right:0px !important;padding-left:0px !important;}.mgz-element.nxrtbto .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.nxrtbto .mgz-link{border-radius:0px;background-color:rgba(0, 0, 0, 0);}.mgz-element.nxrtbto .mgz-link{padding: 0;}</style></div></div><script>
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As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-r7xbae7" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Elastin – our Superhero ingredient </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="r7xbae7 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner r7xbae7-s"><div class="y8544oa mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner y8544oa-s"><div class="panel-block-row panel-block col-des-12 block10870 sort-item builder-container child-builder" id="block-10870"><div><p>Elastin is a flexible protein naturally found in the building blocks of the hair.</p><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div><p>It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.</p></div></div></div></div><div class="panel-block-row panel-block col-des-12 block10867 sort-item builder-container child-builder section-whitearrow section-pinkarrow" id="block-10867"><div class="edit-panel child-panel"><ul><li class="sort-handle"></li> </ul></div></div></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-roj0ihd" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Emulsified oils penetrate the hair deeper </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="roj0ihd mgz-element mgz-element-accordion_section"><div class="mgz-element-inner roj0ihd-s"><div class="g2espj2 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner g2espj2-s"><p><span>When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-owkvu4a" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Developed by leading Trichologists </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="owkvu4a mgz-element mgz-element-accordion_section"><div class="mgz-element-inner owkvu4a-s"><div class="fo70ecg mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner fo70ecg-s"><p><span>This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.ugtil25 .mgz-panels-ugtil25 > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.ugtil25 .mgz-panels-ugtil25 > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.ugtil25 .mgz-panels-ugtil25 > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div></div></div></div><style class="mgz-style">.jvtahd0-s{padding-top:150px !important;padding-bottom:150px !important;background-color:#f3efe9 !important;}@media (max-width: 767px) {.jvtahd0-s{padding-top:120px !important;padding-bottom:0px !important;}}</style></div></div><div class="rxsjy2p mgz-element mgz-element-row full_width_row mgz-row-equal-height content-top"><div class="mgz-element-inner rxsjy2p-s"><div class="inner-content mgz-container"><div class="ocy7ep0 mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner ocy7ep0-s"><div class="hawtxfx mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner hawtxfx-s"><h6 class="mgz-element-heading-text" > Need to know a bit more? </h6></div></div><div class="xm8w92n mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner xm8w92n-s"><h2 class="mgz-element-heading-text" ><p>Frequently Asked Questions</p></h2></div></div><div class="ua0acfk mgz-element mgz-element-accordion mgz-element-title-align-left mgz-element-accordion-align-"><div class="mgz-element-inner ua0acfk-s"><div class="mgz-block"><div class="mgz-block-content"><div class="mgz-panels mgz-panels-ua0acfk " data-mage-init='{"Magezon_PageBuilder/js/collapse":{"collapsibleAll": false,"atLeastOneOpen": false,"icon": "","activeIcon": ""}}' data-spacing="0" data-gap="0"><div class="mgz-panel mgz-active mgz-panel-first "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-yr8p053" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How often should I use it? </span></a></h4></div><div class="mgz-panel-body" style="display: block" ><div class="mgz-panel-body-inner"><div class="yr8p053 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner yr8p053-s"><div class="ix4somt mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner ix4somt-s"><p><span>Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.</span></p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-ufik1vq" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>How much Elasticizer should I use? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="ufik1vq mgz-element mgz-element-accordion_section"><div class="mgz-element-inner ufik1vq-s"><div class="wxwg2f4 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner wxwg2f4-s"><p>Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.</p></div></div></div></div></div></div></div><div class="mgz-panel "><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-gvw42i6" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I leave the mask in my hair overnight? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="gvw42i6 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner gvw42i6-s"><div class="bjtow5o mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner bjtow5o-s"><p><span>You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.</span></p></div></div></div></div></div></div></div><div class="mgz-panel mgz-panel-last"><div class="mgz-panel-heading mgz-text-left mgz-icon-position-right"><h4 class="mgz-panel-heading-title"><a href="#tab-oqkfi72" class="has-icon"><i class="mgz-accoridon-icon-plus "></i> <span>Can I use Elasticizer instead of conditioner? </span></a></h4></div><div class="mgz-panel-body" ><div class="mgz-panel-body-inner"><div class="oqkfi72 mgz-element mgz-element-accordion_section"><div class="mgz-element-inner oqkfi72-s"><div class="edn8937 mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner edn8937-s"><p><span>Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.</span></p></div></div></div></div></div></div></div></div></div></div><style class="mgz-style">.mgz-element.ua0acfk .mgz-panels-ua0acfk > .mgz-panel > .mgz-panel-heading{border-width:1px;border-radius:0px;border-style:solid;color:#2c353a;background:rgba(0, 0, 0, 0);border-color:#dbdbdb;}.mgz-element.ua0acfk .mgz-panels-ua0acfk > .mgz-panel > .mgz-panel-body{background:rgba(0, 0, 0, 0);border-width:1px;border-radius:0px;}.mgz-element.ua0acfk .mgz-panels-ua0acfk > .mgz-panel > .mgz-panel-body > .mgz-panel-body-inner{padding:20px;}</style></div></div><style class="mgz-style">@media (max-width: 767px) {.ocy7ep0-s{padding-bottom:120px !important;}}</style></div></div><div class="cs2t0ut mgz-element mgz-element-column mgz-col-md-6"><div class="mgz-element-inner cs2t0ut-s"><div class="sk3rxoj mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner sk3rxoj-s"><h6 class="mgz-element-heading-text" > Powered by Feefo </h6></div></div><div class="arhvvd9 mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner arhvvd9-s"><h2 class="mgz-element-heading-text" ><p>Customer Reviews</p></h2></div></div><div class="vpy1yrf mgz-element mgz-child mgz-element-generate_block"><div class="mgz-element-inner vpy1yrf-s"><div class="mgz-element-custom-block-feefo.builder.reviews"><div class="product-review-wrapper"><div class="rating-summary"><a href="#" title="94%"><div title="94%" class="rating-result"><span style="width:94%"><span>94%</span></span></div><div class="reviews-actions">4.7/5</div></a></div><p class="reviews-average">Average rating from 1758 reviews</p><img src="https://www.philipkingsley.com/static/version1674721749/frontend/philipkingsley/default/en_US/images/feefo-reviews.jpg" /><p>Feedback based on 1758 reviews</p><div class="product-review-button mgz-button mgz-btn-style-flat mgz-btn-size-md"><a href="" class="mgz-link mgz-btn" title=""><i class="fas mgz-fa-plus-circle"></i> READ USER REVIEWS</a></div><div id="product-reviews-feefo" class="product-reviews-feefo"><div class="ampromo-loading"></div><div id="feefo-product-review-widgetId" class="feefo-review-widget-product" data-parent-product-sku="ELAST"></div></div></div></div></div></div></div></div></div><style class="mgz-style">.rxsjy2p-s{padding-top:150px !important;padding-bottom:150px !important;}@media (max-width: 767px) {.rxsjy2p-s{padding-top:120px !important;padding-bottom:70px !important;}}</style></div></div><div class="kwduud1 mgz-element mgz-element-row full_width_row"><div class="mgz-element-inner kwduud1-s"><div class="inner-content mgz-container"><div class="dmxfx6j mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner dmxfx6j-s"><div class="f1mu24i mgz-element mgz-child mgz-element-pagebuilder_template"><div class="mgz-element-inner f1mu24i-s"><div class="magezon-builder magezon-builder-preload"><div class="gr567e1 mgz-element mgz-element-row contained mgz-container"><div class="mgz-element-inner gr567e1-s"><div class="inner-content "><div class="bcsxyyv mgz-element mgz-element-column mgz-col-xs-12"><div class="mgz-element-inner bcsxyyv-s"><div class="u2du16c mgz-element mgz-child mgz-element-heading"><div class="mgz-element-inner u2du16c-s"><h2 class="mgz-element-heading-text" > Better, together. </h2></div></div><div class="gxw9i3n mgz-element mgz-child mgz-element-text"><div class="mgz-element-inner gxw9i3n-s"><p>Philip Kingsley products to match your hair profile.</p></div></div></div></div></div><style class="mgz-style">.gr567e1-s{padding-top:60px !important;padding-bottom:40px !important;border-color:#dbdbdb !important;border-top-width:1px !important;border-top-style:solid;}@media (max-width: 1199px) {.gr567e1-s{padding-right:14px !important;padding-left:14px !important;}}@media (max-width: 991px) {.gr567e1-s{padding-right:0px !important;padding-left:0px !important;}}@media (max-width: 767px) {.gr567e1-s{padding-right:0px !important;padding-left:0px !important;}}</style></div></div></div></div></div><style class="mgz-style">.dmxfx6j-s{padding-top:0px !important;padding-bottom:0px !important;}</style></div></div></div></div></div></div>
5060305120013
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am_shipping_type:Standard
color_scheme:Elasticizer
filter_hair_length:Short, Past Shoulder
filter_hair_profile:Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalp
filter_hair_type:Fine, Medium, Coarse, Natural Coiled Curls
filter_processing:None, Little, Regular
pk_feefo_rating:4.7
pk_feefo_review_count:1758
price:100.000000
product_size:500ml (Price per ml: $0.20)
sku:PHI101N
stock_visibility:In Stock
Standard
Elasticizer
Short, Past Shoulder
Itchy/Flaky Scalp, Grey Hair, No Issue, Sensitive Scalp
Fine, Medium, Coarse, Natural Coiled Curls
None, Little, Regular
4.7
1758
100.000000
500ml (Price per ml: $0.20)
PHI101N
In Stock
Elasticizer
Deep-Conditioning Treatment 500ml
Adds elasticity and bounce to fine, medium and coarse hair
Treatments, Supersizes, Masks
No
Damaged Hair, Dry Hair, Fine Hair, Frizzy Hair, Hair Breakage, Limp Hair, Processed Hair, Weak Hair
Bounce, Elasticity, Hydration, Replenishment, Shine, Smoothing, Strengthening, Volumising
Anti Inflammatory, Anti Microbial, Flaky/Itchy, Irritated, Sensitive, Soothed
The Original Multi Award Winner.
Restore Your Hair’s Natural Bounce & Shine
Hydrates Dry Hair
Conditions & Repairs
Strengthens/Reduces Breakage
Adds Shine & Gloss
Adds Flexibility and Bounce
Reduces Frizz
Improves Hair Health
1 Sold Every Minute
Loved By Our Customers...
“It looks like completely new hair! Stronger, smoother and easier to manage”
“It feels a lot sleeker and it's a lot easier to run my hands through”
Key Ingredients.
Hydrolyzed Elastin, Castor Oil, Olive Oil & Glycerin
Hydrolyzed Elastin ensures your hair breaks less, by providing stretch and strength, while Castor Oil and Olive Oil rehydrate your hair to make it look shiny and healthy.
100% Recyclable
CO2
Negative
Negative
Cruelty-Free
Planet-friendly Packaging
Step by Step Guide
How to Apply
The Elasticiser is very easy to apply. Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley.
Before & After
What Makes Elasticizer Different?
Most other masks are ‘leave-in’ meaning the product sits on the hair and can weigh it down over the course of the day. As a pre-shampoo treatment, Elasticizer is absorbed into the hair, while the residue is then washed away.
Elastin is a flexible protein naturally found in the building blocks of the hair.
It is what gives hair an elastic effect to help strands stretch without breaking when under tension, creating stronger hair and reducing breakage.
When using ‘neat’ oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
This unique formula is still used as part of the hair treatments received by every Client who visits our award-winning Clinics in London and New York.
Need to know a bit more?
Frequently Asked Questions
Elasticizer is best used regularly, so most people benefit from treating themselves once or twice a week. You will see immediate results from the very first use – but the longer you use it, the better hair will become over time.
Our tip is to start with a small amount and add more if you need it. If you feel the Elasticizer is really sinking in and visibly disappearing, then keep applying more until your hair feels slippery and covered. You can’t use too much! Your hair will only absorb as much as it needs, and you’ll be shampooing away any excess. The more out-of-condition and dry your hair is, the more Elasticizer it will drink in.
You can! If you are someone who prefers to shampoo in the morning, then you might find it is more convenient to apply Elasticizer before bed. It’s a good idea to wrap your hair in a microfibre turban overnight to keep it nice and secure. Then rinse well, shampoo and condition as normal the next day. If you have fine hair, shampoo twice.
Elasticizer is designed to be shampooed away, so for most hair types it is too heavy to be simply rinsed off. However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness.
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Customer Reviews
Better, together.
Philip Kingsley products to match your hair profile.