The Hair Guide

How to Get the Most Out of Your Elasticizer
Elasticizer, our iconic pre-shampoo conditioning mask, is the most versatile of hair treatments. Read More
Latest Posts
The Importance Of Shampoo
From more than 50 years of trichological experience, we know that correct shampooing can make a huge difference to the look and feel of your hair.
Read MoreThe Ultimate Guide To Shiny Hair
From why your hair may be lacking shine to the Trichologist-approved top tips for helping, here’s everything you need to know.
Read MoreCare Guide For Grey and Ageing Hair
As we get older, the cells in our hair follicles that produce melanin (pigment) gradually reduce, causing new hair strands to grow in un-pigmented, or white.
Read MoreHair Care & Sun Damage
Summer can be a damaging time for your hair and scalp, just like your skin, they can burn if not protected.
Read MoreAllergic Reactions to Hair Dyes
PPD (or paraphenylenediamine) is a chemical found in most permanent hair dyes, as well as many semi-permanent dyes.
Read MoreHow to wake up to better hair
Here, we answer your most frequently asked questions about caring for your hair overnight.
Read MoreThe Hair Growth Cycle: How Your Hair Grows and What Affects It
Understanding each stage can help solve common hair dilemmas and really support healthier hair.
Read MoreThe Hair Bleaching Guide: Minimising Damage
Bleaching doesn’t have to mean breakage. Here’s how to protect, strengthen and care for your hair before, during and after.
Read MoreHair Loss Myths Debunked: Expert Advice From Our Trichologists
Our expert Trichologists break down the most common misconceptions around hair loss and shed light on what affects your hair and what doesn’t.
Read MoreAn Expert Guide To Properly Drying Your Hair
Choosing the right drying method for your hair type can help reduce damage, enhance shine and make styling easier.
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