The Hair Guide
How to Get the Most Out of Your Elasticizer
Elasticizer, our iconic pre-shampoo conditioning mask, is the most versatile of hair treatments. Read More
Latest Posts
Get the look: Aimee Lou Wood
Celebrity hairstylist Gareth Bromell shares how he created the look for last night's Golden Globes.
Read MoreSun damage on the hair & how to prevent it
Top up your #ELASTICIZEREFFECT during the summer with Swimcap, the water-resistant mask that protects from UV rays, chlorine and salt water.
Read MoreHair Extensions
There are risks to your hair in using Hair Extensions — particularly if you do so regularly and/or for prolonged periods of time.
Read MoreCradle Cap
Cradle cap most commonly occurs in the first three months of a baby’s life. The good news is it can be easily treated, and the baby is likely to be unaware of the condition.
Read MoreWhat is a healthy scalp environment and how can you achieve it?
A good scalp environment refers to a scalp that is absent of excessive oil or dead skin cell build-up. The benefit is that it optimises healthy hair growth.
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