THE WORLD'S FIRST PRE-SHAMPOO TREATMENT
THE PRE-SHAMPOO STEP YOUR HAIRCARE REGIME IS MISSING
Doesn't weigh hair down
As a pre-shampoo treatment, Elasticizer can be left on longer, with any residue cleansed away as you shampoo. It therefore won’t weigh your hair down or make it look lank or greasy. This also ensures the treatment is suitable for even the finest of hair textures.
The original, and the best
Originally created in 1974, Elasticizer is our hero product, the unique formula is used as part of the Hair Spa Treatment enjoyed by every client who visits our Trichological Clinics in London and New York.
Works beneath the surface
Our emulsified oil blend of castor and olive allows Elasticizer to provide the benefits of oil, such as incredible shine and moisture, while also allowing our active ingredients to penetrate and strengthen the hair.
The more you use it, the better the results
In our Independent User Trials an impressive 92% reported hair felt deeply moisturised and 80% agreed hair felt more elastic after four weeks weekly use. The benefits are instant too — 88% said hair felt silkier and moisturized after the first use, while 87% said tresses looked shinier.
"How fabulous and healthy does my hair look!"
Since embracing the curls, my hair has been looking damaged and broken and kind of dry... Hello Elasticizer! The bounce, the jump!
"This pre-shampoo treatment is giving me all of the bounce and shine back to my hair"
This pre-shampoo treatment originally formulated for Audrey Hepburn (legend!) is giving me all of the bounce and shine back to my hair after putting it through the ringer with tight ponies, sweaty workouts, and EVERYTHING else we do to our hair in just a 24-hour period.
"Elasticizer was the missing link in my hair routine"
Hair Masking has become a ritual in my hair routine. Elasticizer helps with the elasticity and bounciness of your hair. When I use this on a weekly basis, I notice my hair is so much helathier and bouncy and full of life.
ONE SOLD EVERY MINUTE WORLDWIDE
This miracle mask has won
over 35 prestigious awards
Discover the rest of our pre-shampoo heroes to tackle dullness, dryness and damage
All of the hair repair & moisturising benefits of Elasticizer, in a super-charged hair mask formula for dry, damaged, porous and curly hair.
Clarify & detox your scalp with Vitamin C Jelly; our first powder-to-jelly, pre-shampoo formula.
The ultimate hair repair treatment your over-processed strands have been waiting for - The restorative pre-shampoo hair treatment mask for damaged hair.