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Multi-Award Winning Pre-Shampoo Treatments | Philip Kingsley

PRE-SHAMPOOING:
THE TRANSFORMATIVE STEP YOUR HAIR CARE ROUTINE IS MISSING

OVER 7,000 5-STAR REVIEWS

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THE POWER OF THE PRE-SHAMPOO TREATMENT

The most intense treatment you can give your hair

Our pre-shampoo treatments are formulated to address a specific hair concern or issue: so whether you are looking to treat DRYNESS, DAMAGE or DULLNESS, we've got you and your hair covered.

Award-winning treatments

Our founder Philip Kingsley pioneered the world’s first pre-shampoo treatment in 1974, Elasticizer. The bestselling deep-conditioning mask has won 34 awards and counting, and now, with four results-driven treatments in the range, your hair is spoilt for choice. 

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THE MISSING STEP IN YOUR HAIR REGIME

Marking a new step in your hair care regime, pre-shampoo treatments are applied to damp hair prior to shampooing and left to absorb for a timed application— ranging from five to twenty minutes. Combatting individual hair issues such as dullness, dryness or damage, they perform a job unlike any other step within your existing routine.

INSTANTLY HEALTHIER HAIR

You're just one pre-shampoo treatment away from removing 38% more PRODUCT BUILD-UP* than shampoo alone, hair that's up to 3X MORE RESISTANT to damage^ and strands that 92% of people agreed felt DEEPLY CONDITIONED after just one use of Elasticizer**

Incredible results alone, unstoppable together

Elasticizer and Elasticizer Extreme are super-conditioning treatments that transform dry hair into soft, bouncy tresses.

HYDRATES all hair types
Deeply CONDITIONS and NOURISHES hair
Improves elasticity for added BOUNCE and stretch

Vitamin C Jelly deeply cleanses and removes impurities from dull, limp hair, to reveal shiny, weightless strands.

DEXOXIFIES the hair and scalp
Restores hair's natural RADIANCE and SHINE
PROTECTS against free radicals and environmental aggressors

Bond Builder Restructuring Treatment repairs damage caused by heat-styling, colour-treating and chemical processing.

Increases strength for REDUCED BREAKAGE
FEWER SPLIT ENDS and sharper ends
Improved RESISTANCE AGAINST DAMAGE

Save 40% with our Pre-Shampoo Treatment Trio

Get a full size Elasticizer Deep-Conditioning Treatment, Bond Builder Restructuring Treatment and Vitamin C Jelly Hair & Scalp Treatment in one value saving kit.

Upgrade your everyday hair care regime and banish dry, dull and damaged hair for good. 

DISCOVER WHAT A PRE-SHAMPOO TREATMENT CAN DO FOR YOU

DONT JUST TAKE OUR WORD FOR IT...

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"Elasticizer Extreme has helped my hair come back to life.

Yes just look at the results. Elasticizer Extreme has helped my hair come back to life. I used the Elasticizer Extreme first on my damp hair and kept it on for 20 minutes. It nourishes and conditions your hair while adding a nice shine and bounce to it. Then I used Moisture Extreme Enriching Shampoo to clean my hair and the Moisture Extreme Enriching Conditioner to detangle my hair."

"I can’t say enough good things about this treatment!"

If you guys dye your hair as often as I do, then you should definitely be INVESTING in QUALITY haircare products. I’ve been using Philip Kingsley for two months now and have just recently incorporated their Bond Builder Restructuring Treatment a few weeks ago. 

I can’t say enough good things about them and was SHOCKED to see how softened, repaired and strengthened my hair looks as a result! Adding that EXTRA TLC to your daily shampoo + conditioner routine makes a world of a difference - TRUST meeee!

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"Elasticizer was the missing link in my hair routine"

Hair Masking has become a ritual in my hair routine. Elasticizer helps with the elasticity and bounciness of your hair. When I use this on a weekly basis, I notice my hair is so much healthier and bouncy and full of life. 

WANT TO KNOW MORE?

WHY DO I NEED ALL 3 TREATMENTS?

Each of our pre-shampoo treatments targets a specific hair concern, so to get the healthiest hair possible, use all three for stronger, softer, shinier strands.

Our pre-shampoo treatments can act as your hair care wardrobe. Mix and match depending on which your hair needs most, and alternate to combat dry, damaged, dull hair for good:

  • Elasticizer treats DRY, thirsty hair
  • Bond Builder Restructuring Treatment targets DAMAGE
  • Vitamin C Jelly DETOXIFIES the hair & scalp

Alternate use of Bond Builder Restructuring Treatment and Elasticizer or Elasticizer Extreme each week to treat dry and damaged hair. Vitamin C Jelly detoxifies so effectively, you only need to add this to your routine every 2-3 weeks.

WHAT SHOULD I EXPECT AFTER USING THEM?
92% of independent users agreed hair felt DEEPLY MOISTURISED after one use of Elasticizer**
Vitamin C Jelly removes 38% more PRODUCT BUILD-UP than shampoo alone*
Bond Builder Restructuring Treatment makes hair up to 3X MORE RESISTANT to damage after just ONE USE^
84% of users agreed their hair felt DEEPLY CONDITIONED after using Elasticizer Extreme^^

Every hair texture can benefit from a pre-shampoo treatment, even the finest of hair types. As they are designed to be washed away, they won’t leave behind residue, leaving you with weightless, swoosh-worthy strands. 


Our one-step, intense hair treatments fit easily into every hair care regime, without the need for any further steps or specific in-salon activation. Simply apply your chosen treatment to wet hair before you shampoo, and leave on for the recommended application time. Follow with your regular shampoo and conditioner and style as normal.

For best results, our Trichologists recommend treating hair to two pre-shampoo treatments per week. If your hair is severely chemically damaged, try more frequently. Alternate between the three treatments to tackle multiple hair concerns — a mid-week Elasticizer to combat DRYNESS, followed by a spot of weekend DAMAGE repair with Bond Builder Restructuring Treatment. Apply Vitamin C Jelly once every two to three weeks to tackle DULLNESS and remove impurities and build-up.

RESULTS THAT SPEAK FOR THEMSELVES

NEED MORE REASONS TO SHOP WITH US?

**INDEPENDENT USER TRIAL RESULTS, AFTER ONE USE. *INDEPENDENT INSTRUMENTAL TEST. ^MEAN INCREASE 2.79X AFTER 5 TREATMENTS COMPARED TO A SINGLE TREATMENT – INDEPENDENT INSTRUMENTAL TEST RESULTS. ^^INDEPENDENT USER TRIAL CLAIMS.