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Processing

Chemical processing always causes a certain extent of damage to your hair. However, there is a lot you can do to minimise the damage and keep your hair looking healthy, hydrated and in excellent condition.

 

BLEACHING AND HIGHLIGHTING YOUR HAIR

You have probably heard that bleaching and highlighting your hair can damage it.

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CHEMICAL STRAIGHTENING

Your hair is held together by two types of chemical bonds: hydrogen bonds and disulphide bonds.

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HAIR COLOURING

Whichever colour you decide on, you need to take the necessary precautions to care for your hair.

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KERATIN HAIR TREATMENTS

What is a Keratin hair treatment?

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PERMANENT DYES

Here, our experts discuss the benefits and disadvantages of permanent dyes.

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PPD DYES

PPD or paraphenylenediamine is a chemical found in many permanent hair dyes and colour rinses.

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TEMPORARY HAIR COLOUR

Here, our experts discuss the benefits and disadvantages of temporary dyes.

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