Processing
Chemical processing always causes a certain extent of damage to your hair. However, there is a lot you can do to minimise the damage and keep your hair looking healthy, hydrated and in excellent condition.
BLEACHING AND HIGHLIGHTING YOUR HAIR
You have probably heard that bleaching and highlighting your hair can damage it.
CHEMICAL STRAIGHTENING
Your hair is held together by two types of chemical bonds: hydrogen bonds and disulphide bonds.
HAIR COLOURING
Whichever colour you decide on, you need to take the necessary precautions to care for your hair.
KERATIN HAIR TREATMENTS
What is a Keratin hair treatment?
PERMANENT DYES
Here, our experts discuss the benefits and disadvantages of permanent dyes.
PPD DYES
PPD or paraphenylenediamine is a chemical found in many permanent hair dyes and colour rinses.
TEMPORARY HAIR COLOUR
Here, our experts discuss the benefits and disadvantages of temporary dyes.